5 Tips to Build A Strong SEO Strategy for your Website
by Ashley Lilly, on Apr 8, 2020
(Last Updated April 22, 2022)
The pandemic impacted every industry in some form, from complete shutdowns to massive increases in buying in certain sectors. From the beginning, our team committed ourselves to help businesses succeed in the new normal.
And that begins with a fully-optimized website.
Let's begin, shall we?
Your SEO Planning Starts Now
1. Perform an SEO Audit + Keyword Research.
First things first, perform an SEO audit to showcase all the opportunities on your site for improving your ranking potential.
The insights you gain will give you ideas about how you can improve your site's content and technical aspects to deliver a better experience for new and returning visitors.
Sound complicated? Find out more about keyword research here.
2. Make your Website’s Structure Clear + Intuitive + Up-to-Date.
If you begin by building an intuitive navigation framework for your website, your visitors can find what they came for quickly.
And, if your site is structured well, all the pages and subpages can be easily found and indexed by Google's crawlers which helps you rank higher on a Google search (and your prospects can find you easier that way).
3. Make SEO-friendly UI/UX
The goal of any experienced SEO website designer + developer is to create a strong foundation for a beautiful website with a clean user interface that leads to an efficient, responsive user experience.
As Google's bots learn how to decipher a favorable or unfavorable user experience more quickly, a positive user experience has become a crucial element of any website’s success.
4. Create Engaging Content
Helpful, valuable, relevant content is the heart of the on-site SEO of your website.
Google considers great content one of its top 3 ranking factors, so it’s crucial that businesses invest in producing inbound content through videos, images, and blog articles on a regular basis in order to build thought leadership and trust.
Remember, great SEO strategies are built on the bedrock of engaging content.
5. Improve Your Presence on Social Media.
The goal of SEO is to improve your website’s rankings in Google search to attract more traffic and convert visitors into leads and customers.
Give your SEO a boost by sharing your website's content on your social media channels.
Here's how: If you use external links across all platforms, people can share your content.
The shares, likes, and comments your posts receive signal to Google that your content is useful to your target market, and it sends your website to the top of the heap so your ideal customers can find you.
Learn More About the Latest SEO Techniques
SEO strategies can seem like a completely foreign concept.
For many businesses, it’s easy to fall into the trap of neglecting your SEO strategies and focusing entirely on more surface-level marketing tactics.
But your business website needs to be SEO’d--and not just once, but continually.
Metrics are constantly changing, and it’s critical to stay on top of your place in the rankings.
With organic reach on digital platforms in decline, the tips above show that SEO has some great benefits in the long run for your business.
So, if you’ve been wondering why your site needs search engine optimization, the answer is clear: it’s one of the best ways to reach your marketing goals.
Want to know where your website lands on a scale from 1 to 100? Our Website Grader knows all + tells all.