5 Tips to Build A Strong SEO Strategy for your Website
Ashley Lilly, Apr 8, 2020 2:27:00 PM
Last Updated on December 21, 2020
The question on just about every SEO’s mind right now is “How is the new normal impacting their SEO metrics? With the pandemic impacting every industry in some form, ranging from complete shutdowns to massive increases in buying in certain sectors, our team is committed to helping your business succeed and that begins with a fully-optimized website. As we continue to pivot these new waters ourselves, we have turned to our 5 best tips that not only helped revamp our website but how it can improve traffic to your website. But improving your SEO isn’t a process you want to simply jump into without a strategy in mind. Therefore, the best first step in developing your SEO strategy is conducting an SEO analysis. Start here.
Your SEO Planning Starts Now
1. Perform an SEO Audit & Keyword Research
First things first, you need to perform an SEO audit to showcase all the opportunities on your site that you can address to improve your ranking potential. The insights you gain will then give you direction on where you can improve your site's content and technical aspects to deliver a better experience for new and returning visitors. Whether you are working with e-commerce or another site, you want your pages to rank for the most appropriate search terms that people are actually using. Using this roadmap, our team can easily create SEO strategies that will set your business up for success.
2. Make your Website’s Structure Clear, Intuitive and Up-to-Date.
SEO is a tested branding tool and in even in times of a pandemic, that still remains the case. Having an intuitive navigation will work for your visitors as it will help them find what they came for in the least amount of time possible. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine crawlers.
3. Improve Your Presence on Social Media
On the surface, the goal of SEO optimization is to improve your site’s rankings in search results. But beyond that, the purpose of achieving high rankings is to attract more traffic and to convert that traffic into customers and leads. Streamlining your social media accounts will increase brand exposure by boosting local SEO. Using external links across all platforms allows people to share your content. The shares, likes, and comments your posts receive are vital signals which Google and other search engines use to rank your website that indicate your posts are useful to your target market.
4. Make SEO friendly UI/UX
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search and in mobile design. If knowing your audience’s intent is one side of the SEO ladder, delivering it in a way search engine viewers can find and understand is the other. This means creating a user-friendly experience by analyzing bounce rate regularly, improving site's navigation and crafting headings that create a curiosity in the user to read further. With Google learning how to decipher a favorable or unfavorable user experience, positive user experience has become a crucial element to any website’s success.
5. Analyze and Create Engaging Content
Content plays a huge role in the SEO of your website. Why? Because that’s where your consumers are looking for answers. Content is an on-page SEO factor that helps boost your search engine optimization. Google considers great content one of its top 3 ranking factors, so it’s crucial that businesses invest in producing and publishing great content on a regular basis in order to build trust. Remember, great SEO strategies are built on the bedrock of engaging content.
Learn More About the Latest SEO Techniques
SEO strategies can seem like a completely foreign concept. For many businesses it’s easy to fall into the trap of neglecting your SEO strategies and focusing entirely on more surface-level marketing tactics. But your business website needs to be SEO’d, not just once, but continually. Metrics are constantly changing, and it’s critical to stay on top of your place in the rankings. With organic reach on digital platforms such as social and search in decline, the tips above show that SEO has some great benefits in the long run for your business. And with the right SEO tools, our team can help you get the information you need to guide a smart SEO strategy for your website.
So if you’ve been wondering why your site needs search engine optimization, the answer is clear: it’s one of the best ways to reach your marketing goals. Get in touch with us today!