Ashley Lilly-image
By Ashley Lilly

Right now, today, at this very moment, there are a few things to consider when elevating your business. How much time and effort are you willing to set aside for those crucial tasks that always seem to take a backseat. If you’re in a pinch, maybe skip ahead to the “hiring a growth agency” part, and we’ll take up the grunt work. But if you have the time to gain a few wins before taking that leap, here are a few things you can do right now!

Growing your business requires time and energy, so let us help you prioritize the initiatives you can tackle right now before hiring a growth agency.

Check out these five solutions to common pain points:

  • Verify + update your Google Business listing
  • Identify your ideal customer
  • Consolidate your social media accounts
  • Run a basic SEO audit
  • Take an honest look at your website 

five-wins-to-claim-before-hiring-a-growth-agency

Verify and Update your Google Business Listing

Our founder’s first piece of advice for any new prospective client is to download the Google My Business App and complete your business listing. 

Google My Business is the most effective and fastest way to improve your online web presence when appropriately used. 

There are a few things you can do to optimize your listing: 

  • Ask satisfied customers to rate your product or service
  • Keep your business information up-to-date
  • Leverage the tool to get in touch with your existing customers and potential new customers
  • Publish updates regularly, such as product or company announcements, press releases, events, blog articles, or your latest promotions

Identify Your Ideal Customer

It’s important to understand who you’re serving to provide the best possible experience.  Identify your ideal customers by creating buyer personas that show who your customers are. Most companies have a variety of buyer personas and tailor themselves according to who they are speaking to. Here is a list of characteristics to consider as you build your unique personas: 

  • Demographics such as age, location, and occupation
  • Motivations - What does your buyer consider when making their purchase?
  • Goals + Challenges- What is your customer looking to achieve with your product/service and what challenges might they encounter

Using what you know about your customers can help you to improve their experience and increase customer retention. 

Consolidate Your Social Accounts

Assess all of your social media accounts and consider deleting any profiles that aren’t aligned with your business or ideal customer. Outdated, poorly managed profiles can lead to time wasted with no return.  Once you’ve streamlined your accounts, start a content calendar to plan your posts for the next month. Until you hire an agency, you can benefit from easy-to-use tools like Canva or Adobe Spark to make content creation less time-consuming. When creating posts, keep your customer and prospective customers in mind, but don’t overthink it! The trick is to use your platforms consistently, so you can see what works for your audience. 

Run A Basic SEO Audit 

Is organic search engine traffic important to your sales team? There’s a good chance that it is! 

SEO should rank high on your list of focus points if you have any desire to be found without referrals. If you’ve been keeping up-to-date with your content and paying general attention to your website over the years, you may rank fairly well, but there’s likely room for improvement. 

Find out how your website ranks and how to improve using one of our favorite tools- click here!

Take An Honest Look At Your Website

Updating your website can be quite a chore, but it’s a very important one. Small changes can incite a positive change. 

Does your website make it easy for your customers to learn about your products or service? Does your website highlight what sets you apart from your competitors? 

We recommend running a free website audit to find your starting point. If at any point you would like some help on navigating the website audit,  schedule a call with Growth Marketing today!

If or when you achieve these 5 wins, you’re still looking for a more effective and simple way to grow your business, consider hiring a growth agency. To learn more about why or when you should hire a growth agency, check out our quick checklist to see if it’s your time to make that leap.