6 HubSpot Features that Boost Customer Experience

Ginny Grimsley, Feb 18, 2022 8:30:00 AM

When your customers have a delightful experience with your business, they become promoters of it. And thus, the flywheel spins with great energy–building your business stronger with every rotation. But how, exactly, do you create a delightful experience for your customers? 

Well, HubSpot, of course. 

Check out our favorite 6 HubSpot features that really spin that wheel. 

  • Knowledge Base
  • Help Desk & Ticketing
  • VoIP Calling
  • Automated Customer Service
  • Live Chat
  • Customer Portal

Let’s get into the specifics. 

Infographic from Growth Marketing Firm showing the difference between the funnel and the HubSpot flywheel focus on customer experience.

Knowledge Base

When your customers can help themselves 24/7 to a massive, easy-to-search library of information about everything anyone would ever want to know about HubSpot tools, frustration is non-existent. 

HubSpot was created as an ecosystem that brings together software, education, and community to help people grow better, together. 

Their knowledge base is transparent, accessible to anyone, and they expend boundless energy and time making sure it’s up to the minute, comprehensive, and infinitely helpful. 

Go ahead, Google anything. 

Help Desk & Ticketing

HubSpot helps you help your customers succeed while allowing you to spend less time on data entry and more time delivering a human touch to customer service. 

In HubSpot, tickets can be routed to prioritize customers issues that are critical first for a more efficient, helpful help desk

VoIP Calling

Voice over Internet Protocol (VoIP), is technology that lets you make crystal-clear voice calls using broadband Internet connections instead of a phone line.

In addition to all of its other utilities, HubSpot’s platform allows you to call customers directly with its VoIP software. 

The real benefit? All calls get automatically logged so that you can keep track of what your customers need. Call analytics are synced with all the other customer touch points in your CRM–which means better data-driven decisions that benefit your customers.  

Automated Customer Service

Manual customer service processes that should be shared among multiple teams can fall through the cracks or become siloed. But, automating customer service in HubSpot ensures teams that need to help customers can do so exactly when those customers need help. 

Agents can even set up triggers to create deals, enroll customers into nurture sequences, all based on tickets.

Live Chat

Assist your customers in real time on your website with friendly live chat, courtesy of HubSpot. Visitors can be routed automatically to the right people on your team–which builds relationships that last through helpful, contextual conversations. 

Customer Portal

A secure, intuitive, one-login customer portal empowers your customers to own their own experiences with your company–and that’s truly priceless. 

Ticket conversations between customers and reps are logged and can pick right up where they left off so your customer never has to repeat an issue–ever. 

Plus, issues get resolved much faster. Now that’s delight!

Looking for more thoughts on HubSpot? Growth has a blog full! And since we’re HubSpot Platinum Solutions Partners, we’re right here to help people get the most out of their HubSpot investment. Just ask us!

Learn about HubSpot Onboarding and Optimization Services with Growth

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