Account-based marketing (ABM) stands as a refined tactic within B2B marketing, aimed at boosting demand generation by targeting specific high-value accounts rather than broader markets. This focused approach allows companies to customize their marketing efforts to align closely with the needs of individual accounts, enhancing the effectiveness of their campaigns and improving ROI.
Rick Barcellos, Apr 23, 2024
At Growth, we are thrilled to announce that we are the first to achieve certification through Databox's 'Benchmarks' course. This certification underscores our commitment to enhancing the toolkit of our customers, prospects, and community with innovative solutions. Our partnership with Databox enables us to integrate comprehensive data analytics, offering a distinct competitive advantage and deepening the analytical capabilities we provide. This initiative also strengthens our collaborations with tech partners, enriching our network with shared expertise and resources..
Rick Barcellos, Apr 23, 2024
In the fast-paced realm of B2B industries, leveraging precise benchmarking data can transform strategic planning and execution. This blog delves into a webinar featuring insights from Fedor Šimić, the Partnership Manager at Databox, alongside our own Rick Barcellos, Growth's Community Manager. Together, they explore the substantial benefits of using benchmarking data to enhance business operations and strategic planning.
Rick Barcellos, Apr 18, 2024
In the fast-evolving B2B landscape, in-person events and trade shows remain crucial for direct networking and lead generation. These events offer unique opportunities for real-time customer engagement and competitive analysis. Chris Nault, founder and CEO of Growth, alongside Joshua Garrison, VP of Content Marketing and Product Education at Apollo.io, discuss leveraging these opportunities through effective pre and post-event outreach.
Rick Barcellos, Apr 16, 2024
Investment firms face unique challenges in managing extensive portfolios and maintaining robust investor relations. In this digital age, the right CRM system not only simplifies data management but can revolutionize entire operational frameworks. HubSpot, with its comprehensive suite of services, stands out as a pivotal tool for investment firms looking to streamline their operations and enhance investor engagement.
Rick Barcellos, Apr 8, 2024
In a world where the B2B landscape is as dynamic as it is challenging, the inception of Redwood Grove marks a turning point for go-to-market leaders responsible for spearheading revenue growth. Our recent Open House event peeled back the curtain on this exclusive community, offering a glimpse into a realm where innovation, strategy, and leadership converge.
Rick Barcellos, Apr 4, 2024
In the dynamic realm of content marketing, staying ahead means embracing evolution. Today marks a significant leap forward as HubSpot announces the launch of its reimagined CMS Hub, now known as Content Hub. This all-in-one, AI-powered platform is designed to efficiently address marketers' ever-growing demands to create high-quality, valuable content across various formats and channels.
Growth News, Apr 3, 2024
We're thrilled to announce that Growth has officially acquired Agile Digital Marketing, which marks a significant step forward in our journey to redefine the landscape of growth operations and digital strategy. This strategic acquisition combines Growth's strength in growth operations consulting with Agile's expertise in digital marketing and technology services, creating a powerhouse team ready to drive unparalleled success for our clients.
A Union of Like-minded Innovators
Growth News, Apr 1, 2024
In today's competitive B2B landscape, the professional services and manufacturing sectors are increasingly focusing on optimizing key business processes to enhance lead generation, customer acquisition, and overall sales efficiency. Our recent analysis, encompassing over 230 companies, sheds light on critical performance benchmarks that delineate the leaders from the laggards in these industries.
Rick Barcellos, Mar 25, 2024
In today's fast-paced digital environment, selecting the right CRM platform can significantly impact your business's growth trajectory. HubSpot, a leader in inbound marketing, sales, and customer service software, offers scalable solutions tailored to various business needs. This blog dives into the nuances between HubSpot's Professional and Enterprise tiers across its different hubs, helping you make an informed decision tailored to your business's unique requirements.
Rick Barcellos, Feb 28, 2024
In the fast-paced world of private equity, Growth Operations (GrowthOps) is emerging as a transformative force, breaking down traditional silos between marketing, sales, and operational efficiency. In private equity, GrowthOps fosters unified growth, aligning with findings like the 30% revenue increase from integrated strategies reported by McKinsey. This innovative strategy enables private equity firms to enhance the performance and value of their portfolio companies while fostering a cohesive approach to growth and scalability. In an industry where maximizing investment returns is paramount, implementing GrowthOps can significantly amplify success and drive competitive advantage.
Rick Barcellos, Feb 28, 2024
In the ever-evolving landscape of the education sector, Growth Operations (GrowthOps) emerges as a transformative approach, breaking down the conventional silos between marketing, admissions, and student services. In education, GrowthOps promotes collaborative approaches, reflecting operational enhancements seen in industries, such as a 25% improvement in customer (student) retention rates (Forrester Research). This innovative strategy fosters a unified approach that propels educational institutions toward enhanced efficiency, student satisfaction, and institutional growth. In an era where educational excellence and operational efficiency are paramount, implementing GrowthOps can significantly elevate an institution's performance and student outcomes.
Rick Barcellos, Feb 28, 2024
In the competitive realm of B2B professional services, Growth Operations (GrowthOps) has emerged as a pivotal strategy, dismantling the traditional barriers between marketing, sales, and client services. In B2B professional services, GrowthOps is a game-changer, promoting collaboration and mirroring substantial industry improvements like a 30% revenue increase (McKinsey & Company). This innovative approach promotes a cohesive strategy that drives firms towards enhanced efficiency, client satisfaction, and sustainable growth. In an industry driven by relationships and expertise, adopting GrowthOps can significantly bolster your firm's market position and service delivery.
Rick Barcellos, Feb 28, 2024
In the ever-evolving landscape of the non-profit sector, Growth Operations (GrowthOps) has emerged as a transformative strategy, breaking traditional barriers between marketing, fundraising, and community engagement. In the non-profit sector, GrowthOps fosters enhanced operational efficiency and donor satisfaction, crucial where resources are limited, aligning with the 20% reduction in operational costs (Deloitte). This innovative approach fosters a holistic operational model, propelling non-profit organizations towards increased efficiency, donor satisfaction, and impactful growth. In a field where every resource counts, integrating GrowthOps can significantly amplify the reach and effectiveness of mission-driven efforts.
Rick Barcellos, Feb 28, 2024
The manufacturing sector stands on the brink of a new era, with Growth Operations (GrowthOps) leading the charge. In manufacturing, GrowthOps leads to significant improvements, like a 30% average revenue increase (McKinsey & Company), driving efficiency and market leadership. This innovative approach breaks down the traditional barriers between sales, marketing, and customer service, fostering a unified strategy that propels companies toward unprecedented efficiency and growth. In an industry where precision, efficiency, and rapid response are paramount, implementing GrowthOps can be the difference between leading the market and lagging behind.
Rick Barcellos, Feb 28, 2024
The healthcare sector is experiencing a paradigm shift, significantly influenced by Growth Operations (GrowthOps), backed by tangible outcomes like a 30% average revenue increase as reported by McKinsey & Company. This innovative strategy transcends the conventional boundaries between marketing, sales, and customer service, fostering a holistic approach that propels healthcare organizations towards enhanced efficiency, patient satisfaction, and growth. In an era where patient-centricity and operational excellence are paramount, adopting GrowthOps can significantly differentiate healthcare providers in a competitive landscape.
Rick Barcellos, Feb 28, 2024
In the digital age, the choice of a content management system (CMS) can significantly influence your online presence, security, and business growth. While WordPress has long been a popular choice due to its flexibility and extensive plugin ecosystem, recent security concerns and evolving business needs have led many to seek more robust alternatives. Enter HubSpot CMS, a platform that not only addresses these security vulnerabilities but also offers an array of features and benefits that WordPress lacks.
Rick Barcellos, Feb 28, 2024
Marketing in the digital age demands more than creativity; it requires a keen understanding of metrics like Customer Acquisition Cost (CAC) to ensure marketing budgets are spent wisely. By harnessing the power of HubSpot Enterprise tools, marketing executives can not only craft compelling campaigns but also track, analyze, and optimize their impact, driving down CAC while maximizing marketing ROI.
Rick Barcellos, Feb 26, 2024
In the competitive landscape of sales, where every dollar spent could be the difference between a lead and a loyal customer, understanding and optimizing your Customer Acquisition Cost (CAC) through HubSpot Enterprise tools is not just a strategy - it's a necessity. Here's how leveraging these tools can streamline your sales processes, improve efficiency, and significantly reduce your CAC, ensuring that every effort contributes directly to your bottom line.
Rick Barcellos, Feb 26, 2024
In a world where marketing landscapes are constantly shifting, being a part of a forward-thinking community isn't just an advantage; it's essential. Welcome to the Redwood Grove - a community dedicated to marketing executives tasked with revolutionizing their strategies in order to grow their company.
Rick Barcellos, Feb 22, 2024
In the ever-evolving world of B2B sales, staying ahead means not just keeping pace with the trends, but shaping them. That's where the Redwood Room community comes in - a unique ecosystem designed specifically for sales and marketing executives.
Rick Barcellos, Feb 22, 2024
As we navigate the competitive landscape of 2024, the intersection of growth operations and the flywheel methodology emerges as a critical focal point for businesses seeking sustainable growth. The modern market demands not just customer-centric strategies but a holistic operational alignment that spans sales, marketing, and customer service. This blog post delves into the synergy between growth operations and the flywheel methodology, spotlighting how Growth, in collaboration with HubSpot and bolstered by tools like Apollo.io and Databox, is guiding companies toward cohesive, customer-driven success.
Chris Nault, Feb 18, 2024
In the dynamic landscape of 2024, where competition is at its peak and consumers are more empowered than ever, adopting a customer-centric growth approach isn't just advisable; it's imperative. The flywheel methodology, which HubSpot brought into the spotlight, has evolved from a novel concept to a foundational requirement for businesses aiming to thrive in this environment. This blog post explores the essence of the flywheel methodology and how Growth, in partnership with HubSpot and enhanced by tools like Apollo.io and Databox, is empowering companies to achieve sustainable growth.
Chris Nault, Feb 18, 2024
Starting in December 2020 and continuing robustly into 2024, MacPhail School of Music and Growth embarked on a digital transformation journey, transitioning from Oracle's Bronto to HubSpot. This partnership aimed to revitalize their fundraising efforts, class/student registration processes, and social media marketing effectiveness. A pivotal aspect of this transformation was integrating their student registration software, ActiveNet, with HubSpot through tray.io, streamlining operations and enhancing communication.
Growth Marketing Firm, Feb 17, 2024
In the dynamic realm of B2B sales and marketing, the choice of data and sales execution tools can significantly influence a company's success. Today, we're putting the spotlight on Apollo.io, contrasting it with the familiar ZoomInfo, to understand how Apollo.io's unique approach is revolutionizing the sales technology landscape.
Rick Barcellos, Feb 15, 2024
In the evolving landscape of business strategy, Growth Operations emerge as a pivotal element driving companies toward unprecedented success. By breaking down the silos between sales, marketing, and customer service, Growth Operations fosters a holistic approach to business growth, customer satisfaction, and operational efficiency.
Chris Nault, Feb 12, 2024
In the ever-evolving landscape of sales technology, it's rare to find tools that not only meet but exceed expectations—tools that are celebrated not just for their functionality but for the transformative impact they have on businesses. Recent accolades from G2 have placed HubSpot and Apollo.io at the pinnacle of sales technology, ranking them as the first and third best sales tools globally. We've been solutions partner to both companies for multiple years now, and while HubSpot has been at the top for a long time, we've watched Apollo.io grow to earn the incredible title of third best sales technology tool.
Rick Barcellos, Feb 12, 2024
Merit School of Music, a prestigious music education institution in Chicago, faced a significant hurdle in managing its customer data. The manual and error-prone data entry processes were impeding their ability to deliver personalized communications and services. Seeking a transformative solution, they envisioned an integration that would revamp their customer relationship management (CRM) system, specifically targeting the efficiency and accuracy of data management.
Growth Marketing Firm, Feb 6, 2024
In the dynamic realm of manufacturing, identifying and implementing effective growth strategies is a complex task. Understanding your company's performance in comparison to others in the manufacturing sector is crucial for strategic planning and improvement.
Rick Barcellos, Feb 5, 2024
In the competitive world of professional services, determining the effectiveness of growth strategies can be challenging. A crucial step for any professional services firm is to benchmark its performance against peers in the industry. And this is exactly what we can help you find out.
Rick Barcellos, Feb 5, 2024
In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered with Growth to integrate account-based marketing (ABM) into their existing business framework. The initiative began as an experimental approach, with gradual increases in investment to measure effectiveness and impact. Throughout this process, we worked in close collaboration with the Global VP of Commercial Marketing, ensuring alignment with the brands' overarching commercial strategies.
Rather than overhauling their existing marketing and sales efforts, this partnership aimed to complement and enhance them through targeted ABM tactics. This approach allowed for a more measured, data-driven transition, aligning closely with the brands' needs and market dynamics. The focus was on not just adding a new marketing dimension but doing so in a way that seamlessly integrates with and amplifies their established practices.
Growth Marketing Firm, Jan 22, 2024
At Growth, we specialize in offering bespoke ABM services that harness the power of targeted communication and data-driven strategies. Our clients often have questions about the nuances of our services, from how we utilize implementation hours to maximize efficiency, to the intricacies of RollWorks campaigns, strategic account identification, and the crafting of impactful email sequences. This blog post delves into these frequently asked questions, offering insights into our ABM methodology and how it can transform your business’s approach to marketing, ensuring a focused, effective, and ROI-driven strategy.
Growth Marketing Firm, Dec 20, 2023
If you're a US-based manufacturing or professional services business with over $10 million in annual recurring revenue (ARR), using HubSpot Sales Hub, and aiming for aggressive growth (15% or more) in 2023-2024, our benchmark group is designed specifically for you. This free initiative is for businesses committed to a mix of inbound and outbound strategies and eager to gauge their performance against similar companies.
Growth Marketing Firm, Dec 8, 2023
In the intricate world of digital analytics, businesses are constantly seeking tools that not only provide comprehensive insights but also enable actionable strategies. In this exploration, we delve into the capabilities of HubSpot tracking codes, spotlighting what they offer that sets them apart from Google Analytics.
Cara Bunda, Dec 6, 2023
Communication is key for developing relationships with prospects and customers. This is why it's worth logging communication such as emails, calls, and meetings to your CRM.
In this blog, we will break down the types of interactions that should be tracked in the CRM and why logging communication is a best practice for businesses of all sizes. With a smart CRM like HubSpot, it makes it easy for teams to organize customer data in one place.
Katrina Horne, Nov 28, 2023
The digital sphere is always in flux, and for marketing maestros, riding the wave of change isn’t just a strategy, it’s a survival skill. Enter Canva's recent spruce-up—a treasure trove of features ready to add that extra zing to your marketing concoctions. Whether you’re a one-man show or steering a hefty marketing brigade, Canva’s new updates are here to jazz up your marketing playbook.
Growth Marketing Firm, Oct 5, 2023
In our recent enlightening webinar, Chris Nault, the CEO and founder of Growth, shared invaluable insights on transforming stagnant websites into dynamic sales tools. As businesses evolve, so should their digital front - the website. However, many websites remain outdated, failing to generate leads or meet the changing needs. Chris delved into the common challenges faced by website owners and provided actionable steps to revitalize websites to better serve current customers, attract potential ones, and ultimately, drive sales.
Chris Nault, Oct 2, 2023
In the world of B2B marketing and growth operations, Account-Based Marketing (ABM) emerges as a solid strategy to catalyze significant growth. Here at Growth, we ensure that ABM aligns seamlessly with your growthops strategy. Is ABM the right fit for your business? Explore an actionable approach to making this strategic decision using Growth's own internal validation equation.
Growth Marketing Firm, Sep 25, 2023
September brought game-changing updates from HubSpot, empowering users with enhanced tools for efficiency and workflow streamlining.
Growth Marketing Firm, Sep 25, 2023
INBOUND 2023 is quickly approaching, and the line-up is nothing short of electrifying.
Growth Marketing Firm, Aug 29, 2023
Even as digital marketing strategies evolve at breakneck speed, SEO remains a cornerstone for enhancing web visibility, traffic, and thus, revenue.
Growth Marketing Firm, Jul 12, 2023
If the secret to successful sales and marketing lies in understanding the customer journey, then Attribution Model Reporting through HubSpot is the compass that can guide us.
Growth Marketing Firm, Jun 28, 2023
Artificial intelligence (AI) has literally revolutionized the business landscape almost overnight - particularly in the realms of marketing and sales.
Growth Marketing Firm, Jun 27, 2023
Welcome to our recap of the June installment of Growth’s monthly webinar series.
Growth Marketing Firm, Jun 21, 2023
Imagine having a tool at your disposal that does all of the following and more:
Growth Marketing Firm, Jun 19, 2023
Apollo.io, a sales engagement and intelligence platform, is a titan in the world of B2B sales and marketing.
Growth Marketing Firm, Jun 12, 2023
If you’re not deeply entrenched in the tech sphere, keeping your business up with evolving tech-pectations™ can seem like a 24/7 job.
Growth Marketing Firm, Jun 7, 2023
The holy grail of long-term nonprofit success involves delighting the donors you already have while consistently engaging new ones.
Growth Marketing Firm, Jun 2, 2023
ChatGPT, a powerful language model developed by OpenAI, has definitely revolutionized how we create content and interact with AI systems.
Growth Marketing Firm, May 31, 2023
Maintaining a strong website is crucial for businesses of all sizes - no matter the industry.
Growth Marketing Firm, May 22, 2023
Account-Based Marketing (ABM) has emerged as an essential strategy as business increasingly gravitates toward targeted and personalized approaches.
Now, it's poised to redefine conventional marketing and sales landscapes.
At Growth's May 17th Office Hours, attendees had the opportunity to ask questions and learn about the transformative potential of ABM directly from our experts - Chris, Jesse, and Jayme.
If you're interested in understanding how ABM can upgrade your business operations, or if you missed the event and want to know what you missed, this post is for you.
Check out the event recording below, then read more about the value of ABM and how it can revolutionize your business.
Growth Marketing Firm, May 18, 2023
Efficient workflows and seamless communication between various data tools are more important now than ever before.
Growth Marketing Firm, May 17, 2023
HubSpot and Kixie have joined forces to bring you a powerful integration that automates and streamlines your sales, marketing, and customer service processes.
Growth Marketing Firm, May 10, 2023
We’re over the moon to announce that Katrina Horne, our Growth HubSpot Specialist, has successfully secured a prestigious spot on the 2023 HubSpot Partner Advisory Council (PAC) with her winning application.
Growth Marketing Firm, May 8, 2023
Overview:
Date Recorded: April 25th, 2023
Topic: Google Analytics 4
Speaker: Chris Nault
Chris Nault, Apr 27, 2023
HubSpot is a comprehensive suite of tools designed to help you streamline your veterinary practice, enhance client relationships, and boost your bottom line.
Growth Marketing Firm, Apr 25, 2023
HubSpot users, it's time to dive into this week’s HubSpot product updates list.
Growth Marketing Firm, Apr 20, 2023
Essential news: Google’s legacy analytics solution, Universal Analytics, is on its way out, and Google Analytics 4 (GA4) will take the reins on July 1, 2023.
Growth Marketing Firm, Apr 18, 2023
Ongoing security challenges face websites built on WordPress, and more website owners are looking for alternative solutions.
Growth Marketing Firm, Apr 17, 2023
Growth is back with some exciting HubSpot updates and new features coming your way for the week starting April 10, 2023.
Growth Marketing Firm, Apr 12, 2023
Prospects now have more access to information than ever, and they expect a seamless, cohesive experience with your brand from the first touch in marketing to purchase through sales and beyond.
Growth Marketing Firm, Apr 6, 2023
Sales enablement systems do exactly what they sound like: enable sales teams to do more of what they do best – sell products and services.
Growth Marketing Firm, Mar 30, 2023
Redesigning your website can be tricky (and scary!) from an SEO standpoint. On the one hand, you're improving your site’s appearance, conversion rate, visitor experience, and more (which from a Google stance IS SEO).
Growth Marketing Firm, Mar 24, 2023
Providing a personalized website experience for customers and visitors has become a crucial aspect of marketing any business on the planet.
Growth Marketing Firm, Mar 9, 2023
With the rise of online gaming and esports, it’s become more important than ever for game developers and publishers to engage with their audiences in meaningful ways to save marketing ROI.
Growth Marketing Firm, Mar 6, 2023
Customer Relationship Management (CRM) software is a tool designed to help companies manage and analyze their interactions with customers and potential customers.
Growth Marketing Firm, Mar 1, 2023
Having tools in your tech stack that can tie your marketing efforts to revenue - AND provide insights so you can pivot in real time - is more valuable now than ever.
Growth Marketing Firm, Mar 1, 2023
Website design is a crucial aspect of any online presence, as it can make or break the user's experience.
Growth Marketing Firm, Feb 23, 2023
Your logo is one of the first things a customer sees when they come into contact with your business, and its impact can’t be underestimated.
Growth Marketing Firm, Feb 20, 2023
Everyone loves a good story. And from cave paintings to Tik Tok, humans have been using storytelling as a powerful tool to capture an audience and convey an unforgettable message.
Growth Marketing Firm, Feb 16, 2023
Account-based marketing (ABM) is a growth strategy that helps sales and marketing teams collaborate on creating a buyer experience for a mutually decided upon set of high-value accounts.
Growth Marketing Firm, Feb 13, 2023
Hey! I’m the copywriter at Growth, and I’ve been playing with (and seriously thinking about) AI language models and their implications (and benefits) for my own work for over a year now.
Growth Marketing Firm, Feb 9, 2023
Account-based marketing (ABM) is a highly targeted approach to B2B marketing focusing on specific accounts rather than entire markets.
ABM campaigns are designed to generate high-quality leads, improve sales, and increase customer lifetime value.
However, as with any marketing campaign, it is important to protect your brand and URL while running an ABM campaign in order to:
In our experience, you can secure the integrity of your brand easily by using these 5 things while running your ABM campaign:
A branded email domain is an email address that is associated with a specific brand or company that’s typically in the format of "name@brandname.com" or "name@companyname.com."
Having a branded email domain:
A branded email domain assures prospects that your emails are coming from a legitimate source: your company.
And that builds trust (and consequently, new customers and promoters of your brand).
A custom URL is a unique web address that you can easily set up to match the name of your business.
Custom URLs can also be created and managed through website platforms such as WordPress, Wix, and Shopify or through web hosting providers like Bluehost, GoDaddy, and HostGator.
They can be created for different types of web pages like landing pages, microsites, and product pages.
Custom URLs make it easy for your recipients to remember your brand and reduce the chance of your URL being blocked or marked as spam.
A personalization strategy in ABM is a targeted approach to customizing communications and interactions with specific accounts in order to make them more relevant and effective.
It involves using data and insights about the target accounts to tailor messaging, content, and offers to the specific needs, interests, and pain points of those accounts.
Specifically, personalization in ABM involves:
It can be applied to various marketing channels like emails, webinars, direct mail, phone calls, and events.
Personalizing your outreach in ABM helps to increase the relevance of the campaign and the likelihood of the target accounts engaging with your company, which can ultimately lead to higher conversion rates and better ROI (and, of course, it protects the integrity of your brand).
Check out our blog that shows the tech stack we use to automate this whole process.
A landing page is a standalone web page that’s designed to be the destination for a specific marketing campaign or promotion, and it’s a great way to protect your brand and capture the right information at the same time.
Landing pages are typically created to convert visitors into leads or customers by providing them with information about a product or service and a call-to-action (CTA) to take the next step, such as:
A landing page is often different from the main website and has a unique URL, and it’s optimized for one specific conversion goal.
Lead nurturing protects your brand because you’re building relationships with prospects vs. selling to them (which is a great way to approach anything, actually). This approach to ABM keeps your prospects engaged and interested in your company—and your products or services—even after the campaign has ended.
It also increases the chance that recipients of your ABM outreach become customers—and even promoters—of your brand in the future.
So, protecting your brand while running an ABM campaign is essential to its overall success.
Want to know more about our secret sauce for running next-level ABM campaigns that work, all while maintaining an impeccable reputation as a brand that educates and empowers clients to grow their own way?
Talk to us about what you need. We’re right here.
Growth Marketing Firm, Feb 6, 2023
Data can be an important tool for growing a business because it can provide valuable insights into:
Growth Marketing Firm, Jan 30, 2023
In today's data-driven world, companies are always looking for ways to gain a competitive edge. One way to do this is by gathering and analyzing 1st-person data, aka customer data or “person-first data.”
Growth Marketing Firm, Jan 26, 2023
Discovery + strategy services are crucial to the growth of any business strategy.
Growth Marketing Firm, Jan 24, 2023
Delighting the donors you have and consistently engaging new ones is the holy grail of long-term non-profit success.
Growth Marketing Firm, Jan 20, 2023
Growth is excited to announce our new free resource: the HubSpot ROI calculator!
Growth Marketing Firm, Jan 17, 2023
After all the shifts in technology and commerce in 2022, it’s difficult to predict with any level of certainty what the biggest changes in digital marketing will be in 2023.
Growth Marketing Firm, Jan 4, 2023
Growth is beyond excited to announce that we are now a HubSpot Diamond Solutions Partner!
What does that mean for you? It means that if you're looking for a team to provide exceptional HubSpot services, we're that team.
Because HubSpot has recognized us as an agency that ensures that our clients are well-served in three core ways:
Growth Marketing Firm, Dec 20, 2022
Everyone knows that the best social media platform for building professional relationships is LinkedIn by far. And it’s more important than ever to use video (especially for sales enablement) as often as you can to get a clear message across.
Growth Marketing Firm, Nov 30, 2022
HubSpot is famous for listening to (and delighting) its customers with software that grows businesses, and that’s never more apparent than when they release their new updates - all generated from user feedback.
Growth Marketing Firm, Nov 29, 2022
You may think that the word “simple” doesn’t really work next to “SEO,” but that’s not always the case.
Growth Marketing Firm, Nov 15, 2022
Join our very own Chris from Growth and our partners and friends from HubSpot, Kixie, Vidyard, and Rollworks for one of the most value-packed virtual events this year for sales and marketing leaders.
Growth Marketing Firm, Nov 4, 2022
HubSpot CMS—a powerful, cloud-based website platform—not only increases the ROI of website design, development, and maintenance, but it also gives your team the freedom to easily produce targeted, optimized, secure content that attracts, engages, and delights your website visitors and customers alike.
Growth Marketing Firm, Nov 3, 2022
A successful account-based marketing (ABM) strategy requires a lot of coordination and communication between sales and marketing teams, and it can be a challenge to keep track of all the moving parts.
Growth Marketing Firm, Oct 31, 2022
As the demand for personalized marketing continues to grow, account-based marketing (ABM) has become one of the hottest topics in the industry. And we’ve been talking about it a lot at Growth because we just launched it as one of our new service offerings (and it’s WORKING!)
Growth Marketing Firm, Oct 26, 2022
As business and technology evolve, so too must the strategies that sales and marketing teams use to generate leads and close deals.
Growth Marketing Firm, Oct 21, 2022
74% of U.S. companies are using (or plan to use) a hybrid work model permanently, with 55% of employees saying they want to work from home at least three days a week.
Growth Marketing Firm, Oct 17, 2022
Are you a born leader or did you develop your leadership skills over time? If you fall into the latter category, then you know that becoming a leader takes more than just acquiring the right skills. It also takes practice, dedication, and a growth mindset.
Growth Marketing Firm, Oct 14, 2022
Growth is 5 this month, and nothing says "5" like a big high one to our team, our new service, and (especially!) our clients who are all getting something special for our birthday this year.
Growth Marketing Firm, Oct 12, 2022
HubSpot’s quarterly HUG (HUG stands for "HubSpot User Group") pulls together the top thought leaders from the sales and marketing industry to share what they know with those who want growth in their businesses.
Growth Marketing Firm, Oct 10, 2022
As your business grows, you'll inevitably experience growing pains—problems that arise from expanding too quickly or not being prepared for growth.
Growth Marketing Firm, Oct 7, 2022
So you got a click on one of your digital ads. Now what? Ad tracking, that’s what.
Growth Marketing Firm, Oct 4, 2022
The Growth team uses Canva for so many of our design collaborations because it makes it so easy to create beautiful, compelling marketing assets as a remote (or in-office) team, so there was no doubt that we'd be tuning in to “Canva Creates 2022: The Future Is Visual” to get a look at the new Canva tools to come—their biggest changes to the platform in over a decade.
Growth Marketing Firm, Sep 28, 2022
Right on time with the launch of our new Account-based Marketing services for our clients, Growth is thrilled to announce our newest partnership with RollWorks.
Growth Marketing Firm, Sep 26, 2022
As the sales landscape continues to change—and as more business leaders recognize and utilize Account-Based Marketing as their go-to growth strategy—sales directors are looking for new ways to help their reps close more deals with their North Star clients.
Growth Marketing Firm, Sep 22, 2022
On September 9th, 2022, Google’s Helpful Content Update completed its rollout, so we’re all under its effect now.
And even though Google algorithm updates can cause big changes in traffic and ranking for websites, this one should create big rewards for marketing teams who've followed an inbound marketing strategy and SEO best practices to drive traffic and sales.
Growth Marketing Firm, Sep 21, 2022
Are you looking to start a career in sales? Well, you're in luck!
Our partners at HubSpot are hosting an online 2-day career readiness and professional development summit for students and early career professionals called Open Access, and you're invited!
Chris Nault, Sep 19, 2022
Every year at INBOUND—one of the largest marketing, sales, and software events in the world—HubSpot announces its upcoming processes, tools, and updates. Since Growth is a HubSpot Platinum Solutions Partner, we’ve been on the edge of our seats in anticipation of what INBOUND 2022 would teach us about what’s to come.
Growth Marketing Firm, Sep 16, 2022
To start and maintain a truly robust and effective Account-Based Marketing strategy, you have to bring some powerful tools to the game.
Growth Marketing Firm, Sep 13, 2022
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can help you measure how well your organization is performing with respect to those goals.
When everything your organization does in sales, marketing, and service is tracked in HubSpot, you have access to reports that include some of the best KPIs already built in (as well, HubSpot makes building custom reports super easy).
Fun fact: each member of your team can build their own KPI dashboard in HubSpot to keep track as they go.
So, with that in mind, we've put together a list of the top 14 KPIs for tracking the success of all your marketing strategies and efforts.
Let's get into some details on these valuable KPIs for your marketing team.
Growth Marketing Firm, Sep 9, 2022
Growth-Driven Design is a HubSpot-driven methodology for the design + development of websites that minimizes time sinks and waste that comes with traditional web design + dev because launch occurs quickly.
The beauty is in testing, iteration, and improvement based on insights gained from data and results that can be proven as reals users interact with the website over an 11-month period of time.
Growth Marketing Firm, Sep 7, 2022
Growth Hack: connect your brand LinkedIn profile (and even LinkedIn profiles of key members of your RevOps team) to your HubSpot Marketing Account (pro + enterprise).
Growth Marketing Firm, Sep 6, 2022
So, you’ve got your Account-Based Marketing strategy in its early stages. Congrats!
Growth Marketing Firm, Aug 29, 2022
Have you ever been scrolling through social media and seen the same ad over and over and over? (You get it.) Well, then you’ve experienced ad fatigue, friend!
Cody Kloock, Aug 22, 2022
What if your sales team could begin conversations with the companies that were the best fit and the highest value for your business?
Growth Marketing Firm, Aug 17, 2022
ABM or Account-Based Marketing is an approach to creating leads for your B2B business that is targeted specifically for your ideal client. Paired with Inbound Marketing, it has the best chance of creating sustainable growth for your business and a better buying experience for your clients.
Growth Marketing Firm, Aug 17, 2022
Centralized around Orlando, Florida, the Orange County Government serves the 1,378,538 citizens of Orange County and its 75 million annual visitors with integrity, honesty, fairness, and professionalism.
Growth Marketing Firm, Aug 15, 2022
Growing a company is never easy, and it requires a team of great minds who work together to keep it thriving and sustainable over time.
Growth Marketing Firm, Aug 8, 2022
Recently, Growth founder Chris Nault sat down with Elena Iordache Stoica to share real talk about all things digital marketing, RevOps, and HubSpot on her Spotify podcast “Value-Driven Marketing.”
Growth Marketing Firm, Aug 5, 2022
Did you guys know that Google will no longer support text-only ads after June 30, 2022?
Growth Marketing Firm, Jun 22, 2022
As of June 2022, there are 3.96 billion active social media users globally, and a great deal of that isn’t just socializing, it’s business.
Growth Marketing Firm, Jun 20, 2022
Holy sprockets! HubSpot has just announced that they’re letting the world have its top o’ the line CMS for FREE.
Growth Marketing Firm, Jun 17, 2022
One of the benefits of being a HubSpot Platinum Solutions Partner is that we get an early look at what’s next so we can share it with our favorite people: you.
Growth Marketing Firm, May 6, 2022
For more than a decade, Chicago-based UpCity has been on a mission to help businesses find B2B service providers they can trust.
Growth Marketing Firm, Apr 25, 2022
A CRM (Customer Relationship Management software) is way more than a contact database or a place to store records; it’s the source of your customer’s experience with your business.
Growth Marketing Firm, Apr 5, 2022
Let’s be honest, in marketing, the purpose of a newsletter is to nurture leads and drive sales for your business.
Growth Marketing Firm, Mar 30, 2022
A copywriter’s job is to find the right word for the right customer at the right time and put it in the exact right place to drive sales.
Growth Marketing Firm, Mar 23, 2022
HubSpot CMS is designed specifically to drive growth for businesses by enabling non-technical marketers to easily create and post content without the help of developers.
Growth Marketing Firm, Mar 17, 2022
HubSpot is all about its customers AND yours, so, this month, they’ve dropped some major upgrades to our favorite Service Hub features. Now, it’s even easier to delight the people who drive your business: your service team and the customers they serve.
Growth Marketing Firm, Mar 16, 2022
Inbound marketing focuses on creating valuable content that customers can really use in order to build business relationships with them at every stage of their buyer journey.
Growth Marketing Firm, Mar 14, 2022
Moving your customer relationship data from one place to another (or from one CRM to another) can be as daunting a task as literally moving your household.
Growth Marketing Firm, Mar 11, 2022
Remember how in Mad Men there was at least one scene per episode in which Don Draper pitched a marketing campaign that he’d been working on for months to a big client?
Growth Marketing Firm, Mar 11, 2022
As simple and elegant as HubSpot is, onboarding your business’s CRM, website, sales pipeline, marketing assets, and customer service tickets (to name just a few systems) takes work to get done right.
Growth Marketing Firm, Mar 9, 2022
In November of 2020, Canva launched real-time collaboration tools for teams that were suddenly working remotely during the first year of a crippling pandemic, and, just like that, marketing teams and creatives all over the world could gather around a shared project from wherever they were.
Growth Marketing Firm, Mar 8, 2022
(Last updated October 4, 2022)
Most of our HubSpot clients are interested in automation tools for their teams, and here’s the skinny specifically on HubSpot’s email automation tools: Sequences and Workflows.
Growth Marketing Firm, Mar 4, 2022
When your website is your 24/7 sales team (if it’s not, it should be) paying attention to the data it brings back to you is the best way to make sure you’re able to help your visitors get their needs met and drive sales.
Growth Marketing Firm, Feb 22, 2022
When your customers have a delightful experience with your business, they become promoters of it. And thus, the flywheel spins with great energy–building your business stronger with every rotation. But how, exactly, do you create a delightful experience for your customers?
Growth Marketing Firm, Feb 18, 2022
A cold email doesn’t have to be cold any more than a first handshake or fist bump. It’s really all in the approach–and in the intention. If you’re trying to sell something, that will inevitably come across.
Growth Marketing Firm, Feb 16, 2022
When you connect HubSpot to your ecommerce website, you learn a lot about what your customers–and potential customers–actually need.
Growth Marketing Firm, Feb 10, 2022
Positive customer reviews = social proof = more customers. We know that’s how it works because we all look for reviews when we’re thinking about buying something (+ statistics back it up).
Growth Marketing Firm, Feb 7, 2022
Making friends on LinkedIn–the fastest growing social media network in the world–works in two great ways:
Growth Marketing Firm, Feb 4, 2022
Nothing can take the place of good ole human-to-human conversation to solve a problem and offer up a perfect solution. However, online customers need online solutions that, more and more, need to be NOW.
Growth Marketing Firm, Feb 1, 2022
Ross Goodman’s designs are one of the top benefits of working with Growth. In addition to building beautiful, dynamic websites, campaigns, logos, and digital assets for our clients, he constantly has his eye on updating our website, too.
Growth Marketing Firm, Jan 28, 2022
In our previous blog article, 8 Daily Habits for a Healthy Sales Pipeline, we went over our top strategies for making sure you always have plenty of leads. But, how do you know which leads need which type of engagement? By identifying what type of leads are in your pipeline.
Growth Marketing Firm, Jan 28, 2022
When we named the firm “Growth,” we had no idea #thismuchgrowth (!) would happen this quickly, but, when you have a team assembled around the idea of heads-down work that helps other businesses grow, it’s inevitable.
Growth Marketing Firm, Jan 26, 2022
SaaS (Software As A Service) and technology companies share a lot in common: a focus on technology–which is where HubSpot shines brightest.
Growth Marketing Firm, Jan 25, 2022
Everyone knows that it costs more to gain new customers than it does to just keep the ones you have. But how do you know if you’re keeping your customers delighted? With data that measures relationship building.
Growth Marketing Firm, Jan 20, 2022
(Last updated February 24, 2023)
A Content Management System (CMS) is a software application that allows you to build and manage your website and all of your digital assets without having to know or use code.
Growth Marketing Firm, Jan 13, 2022
It’s only been a minute since we achieved our HubSpot Gold Solutions Partner status, but Growth is beyond proud to announce that we are now a HubSpot Platinum Solutions Partner, providing exceptional HubSpot services to our clients in three core ways:
Growth Marketing Firm, Jan 12, 2022
One of the top five biggest trends to watch for 2022 is video’s emergence as THE way to market just about everything. It’s also the best way to enable your sales teams.
Growth Marketing Firm, Jan 10, 2022
If you’re a brand new HubSpot user or shopping for the best CRM to help you grow your manufacturing business, Growth is here to share what we know about getting the most out of your ROI with HubSpot.
Growth Marketing Firm, Jan 7, 2022
It’s becoming downright impossible to survive as a business in 2022 without a software tool to deliver the data we need to make decisions—never mind a tool that helps keep everything organized without a zillion logins to different software tools for every little thing.
Growth Marketing Firm, Jan 4, 2022
Social media connections can become real leads, but it’s not the perfect space for hard sells right off the bat. Relationships have to be nurtured over time just like any other lead-generating activity, but it’s exceedingly difficult to keep up with social media conversations in order for them to evolve into real sales talk that converts.
Growth Marketing Firm, Dec 29, 2021
(Last updated October 4, 2022)
Organizations that benefit from green marketing show that they’re committed to the environment, sustainability, and social responsibility in everything they do—and consumers who care a great deal about this are growing exponentially.
Growth Marketing Firm, Dec 20, 2021
Late last month, Meta, Facebook’s parent company, announced that starting January 19, 2022, Facebook will no longer allow advertisers to use detailed targeting options that reference causes, organizations, and public figures that people see as “sensitive.”
Growth Marketing Firm, Dec 16, 2021
As we round the corner to 2022, we are reminded that one thing we can’t get more of is time.
Growth Marketing Firm, Dec 14, 2021
Customer segmentation is the process of grouping your customers together based on the factors (e.g. demographics, industry, income) and traits (e.g. personality, interests, habits) they share so you can serve them better.
Growth Marketing Firm, Dec 10, 2021
At sundown, “selling” is really just a matter of showing people that your business can make it/do it in a way that fits their needs more uniquely than any other.
Growth Marketing Firm, Dec 8, 2021
(last updated May 8, 2023)
HubSpot absolutely delights with its ability to help you attract, engage, and delight your potential customers and clients.
If you have it but you’re not sure if you’re getting everything out of your investment, helping you and your team optimize your HubSpot software is our superpower.
Growth Marketing Firm, Dec 7, 2021
(Last updated September 30, 2022)
If you’ve ever wondered if your larger business needs a custom CRM, it does. And HubSpot is still your go-to.
Growth Marketing Firm, Dec 6, 2021
Content marketing is a long game, but well worth the effort because it's by far one of the most effective ways to:
This is why 80% of businesses are now investing in building content marketing programs that add value to their customers and clients.
Let's take a look at exactly what makes consistent, high-quality content marketing so powerful and how to measure the success of your program.
Growth Marketing Firm, Dec 2, 2021
(Updated January 21, 2022)
For anyone who’s unfamiliar with HubSpot and what it can do for your business: how exciting that we can be the ones to introduce you to it!
Growth Marketing Firm, Nov 24, 2021
Updated January 21. 2022
Making decisions is easier when you use data to show you the right path.
Growth Marketing Firm, Nov 23, 2021
Updated March 25, 2022
If your workflow solution involves Asana + Slack, and you’ve ever wished you didn’t have to create a post in Slack every time you want to tell your team you’ve wrapped up a task, this article is for you.
Growth Marketing Firm, Nov 18, 2021
(Updated March 30, 2022).
Everyone loves a good image, and Google’s AI is no exception—it just defines “love” a little more scientifically than we regular humans do.
Growth Marketing Firm, Nov 15, 2021
2022 is approaching quickly, and it’s clear that some exciting trends in technology, sales enablement, social media, and marketing are on the horizon. Let’s take a look.
Growth Marketing Firm, Nov 12, 2021
(last updated May 13, 2022)
According to the research firm, Gartner, only 23% of B2B buyers say their most recent purchase was easy.
Growth Marketing Firm, Nov 9, 2021
If your website offers a resource for free (like an ebook, a tool, or a newsletter) in exchange for a visitor’s contact information, you absolutely must have a great landing page to welcome them to it, or your resource is going to waste.
Growth Marketing Firm, Nov 5, 2021
(last updated May 4, 2022)
It’s common knowledge that organizations that analyze their data to make business decisions have a competitive edge over those that go with their gut.
Growth Marketing Firm, Nov 3, 2021
(Last updated September 23, 2022)
Did we write this post for ourselves? Maybe. Do we think it can help you? Absolutely.
Growth Marketing Firm, Nov 1, 2021
(last updated September 9, 2022)
Every group and industry has a shared working language full of terms that can sometimes unintentionally make others feel excluded.
If you’ve ever been in a meeting in another industry, you know exactly what it feels like when they speak confidently about a term, and you’ve never heard of it. How does it feel when you’re asked to comment on it or contribute to it?
You feel like an outsider.
Growth Marketing Firm, Oct 27, 2021
HubSpot's INBOUND, one of the biggest marketing events in the world, takes place every year, and last week was 2021’s turn.
Growth Marketing Firm, Oct 21, 2021
Our team of experts at Growth helps our clients maneuver new processes and learn from the challenges they face in an evolving digital landscape every single day. So, we love it when they tell us exactly what we’re doing that helps them grow as an organization.
Growth Marketing Firm, Oct 21, 2021
Remember what it was like when the teacher assigned a group project and no one knew how to lead it, what to do, or how to do it? Ashley would have been the one you were super relieved to see sitting across from you and on your team—not because she would do it FOR you, but because she would help you get it done in a way that helped you grow as a person.
Growth Marketing Firm, Oct 19, 2021
(last updated August 22, 2022)
In the last week, over 500 new management jobs in RevOps have been posted on LinkedIn, and it’s no wonder. RevOps (short for Revenue Operations) represents the future of revenue building in business that leaves the status quo in the dust.
Growth Marketing Firm, Oct 18, 2021
The term “in the pipeline” has become part of our everyday speech, and for good reason: it works as a beautiful metaphor for an efficient way to deliver something that’s hard to manage otherwise (like leads as they move along the buyer journey toward your business).
Growth Marketing Firm, Oct 18, 2021
Thirty years ago, psychologist and Stanford University professor, Dr. Carol Dweck coined the term “growth mindset” to illustrate how people who believe they can become smarter through effort actually do just that.
Growth Marketing Firm, Oct 14, 2021
A brand is more than just a logo, a combination of colors, or an image.
A strong brand mirrors everything you stand for: from the reason you built your business to what you provide to clients and customers (and every new hire or bit of swag in between).
That’s why talking about our brand at Growth is a noteworthy conversation—especially during our four year anniversary.
For us, it’s personal.
Growth Marketing Firm, Oct 11, 2021
Before a website is launched, designers create high-fidelity mockups. Before the mockups, developers sketch out wireframes and the general page plan.
Growth Marketing Firm, Oct 6, 2021
At Growth, we’re often asked to create buyer personas for clients, and we’re happy to do so because they're absolutely essential in order for businesses to know how to craft a message for their potential buyers.
Growth Marketing Firm, Oct 5, 2021
(last updated September 1, 2022)
Big donors and sponsors can be intimidating even for seasoned development professionals.
Growth Marketing Firm, Oct 4, 2021
A website grader is a tool that does exactly what its name suggests: it grades the performance of your 24/7 sales tool (AKA your website)—and guess who has a brand-spanking-new, whizBANG of a grader?
Growth Marketing Firm, Oct 3, 2021
(Monterey, CA) Nationally recognized B2B consultancy, Growth Marketing Firm (Growth), turns four years old, and we have so much to be thankful for (#puns). So, this month, we acknowledge where we’ve been, how we’ve evolved, and all the people who’ve nurtured us forward as we work together on our journey.
Growth Marketing Firm, Oct 1, 2021
Growth Marketing Firm is proud to announce that we have been recognized as one of the top marketing companies in Orlando—and in the U.S. overall—by UpCity!
Growth Marketing Firm, Sep 30, 2021
Once a sale is won, the service team takes action to onboard, accommodate, or deliver your product to your customer. This is when the third portion of the flywheel kicks in: delight.
Growth Marketing Firm, Sep 30, 2021
Whether you decide to join an existing Facebook Group or create your own, they are powerful community-builders that also serve as tools for networking, connection and authentic brand-building.
Growth Marketing Firm, Sep 29, 2021
(Last updated July 29, 2022)
Automations are triggered actions that occur automatically when a person interacts with your website or campaign in a specific way.
Growth Marketing Firm, Sep 28, 2021
(Updated April 5, 2022)
The most successful companies use data to inform their business decisions. Metrics and quantitative facts about an organization are fuel for innovation and overall growth.
Growth Marketing Firm, Sep 27, 2021
(last updated 8/9/2022)
As amazing as HubSpot’s CRM is, it’s even more astoundingly helpful for nonprofits when it’s paired with compatible software that helps your organization do even more.
Growth Marketing Firm, Sep 23, 2021
(last updated 8/9/2022)
If you run a nonprofit organization and always dreamed of a tool that manages your relationships with your donors, builds your social and online engagement with your community, and helps you run your campaigns, it's your birthday!
Growth Marketing Firm, Sep 22, 2021
Gaining a new lead for your business through your marketing efforts requires a ton of strategic and creative energy (not to mention the financial costs).
Build on that effort by establishing relationships with your leads so they become not just customers but promoters of your business.
Growth Marketing Firm, Sep 20, 2021
Company culture is the shared attitudes, goals, and values of an organization. It starts with leadership, but it impacts every aspect of the business: from the way internal meetings are run to the way customers are found and served, to the way new team members are recruited and hired.
Growth Marketing Firm, Sep 17, 2021
(last updated April 6, 2022)
A value proposition is one of the most important sentences you'll ever write for your business.
Not only does it clarify how to approach your marketing efforts, but it also helps you clearly articulate why someone would want to buy from your company instead of from a competitor.
Growth Marketing Firm, Sep 16, 2021
It's easy to get caught up in creating top-of-funnel content for your inbound marketing strategy because it’s generally easier to write since it's broad and educational.
Growth Marketing Firm, Sep 15, 2021
(Last updated September 23, 2022)
Your prospects type specific words in a Google search when they're looking for the product or service you provide, yes?
So that they find your website (and not your competitor's), you should be using keywords in your website copy wherever it's relevant and valuable to do so.
Growth Marketing Firm, Sep 14, 2021
(last updated August 25, 2022)
The first step your ideal customer takes on their buyer journey toward your business is most likely online research, and more and more buyers are happy to make even large purchases remotely.
Growth Marketing Firm, Sep 13, 2021
(last updated July 19, 2022)
In 2022, most of your local customers are searching for the service you provide using the Google search engine.
Growth Marketing Firm, Sep 10, 2021
(last updated August 29, 2022)
If your sales-enabled website is a lead-generating hurricane, its forms are the eye of the storm.
Growth Marketing Firm, Sep 9, 2021
(last updated August 22, 2022)
True business pain requires an immediate solution. The kind of business pain we’re talking about here keeps everyone wide awake at night. It is THE thing that affects the real bottom line of an entire organization, and it requires a solution for basic growth and functionality.
Growth Marketing Firm, Sep 7, 2021
(last updated August 29, 2022)
Before going heads-down on optimizing your website for lead generation, take a hot minute to think carefully about what you mean by a “lead.”
Growth Marketing Firm, Sep 3, 2021
Lead generation is the process of attracting prospects to your business. A visitor can be converted to a lead on your website or through another interaction with your business. In an age of extended warranty scam calls, consumers expect personalized communications from companies that offer the services they are already looking for.
Growth Marketing Firm, Sep 1, 2021
Long live the exclusive Instagram swipe up because the new stories link sticker is here.
Growth Marketing Firm, Aug 30, 2021
