Communication is key for developing relationships with prospects and customers.  This is why it's worth logging communication such as emails, calls, and meetings to your CRM. 

In this blog, we will break down the types of interactions that should be tracked in the CRM and why logging communication is a best practice for businesses of all sizes.  With a smart CRM like HubSpot, it makes it easy for teams to organize customer data in one place.  

Katrina Horne, Nov 28, 2023

Did you know that 2 out of 3 CRM projects fail due to slow user adoption? In the same study, 38% of organizations reported a lack of IT support for CRM initiatives.  Other barriers to successful CRM adoption include inadequate change management, a lack of executive support, and general misalignment.

Conversely, 82% of top salespeople cite their CRM as a critical tool for closing deals. Companies see an average of $8.71 back on every dollar spent on CRM. Using a CRM can increase sales by 30%.

Enough with the motivating metrics—let’s discuss some actionable steps for your organization's successful CRM adoption.

With thoughtful planning, careful attention, and support from the right solutions partner, your CRM implementation and adoption can beat these odds. Do these 5 things to help your organization roll out a new CRM successfully.

Katrina Horne, Apr 30, 2021

(last updated April 6, 2022)

Post-it notes, whiteboards, and spreadsheets can only take your business so far, especially for a remote team like ours.

Don’t get us wrong, those tools have their time and place, but as Growth has grown (and expanded over time zones), so has our need for a more sophisticated project management system.

From a dizzying number of project management tools, we chose Asana for its flexible interface and wide array of features.

Asana has helped our team keep track of deadlines, collaborate with more transparency, and even celebrate projects when they're complete. It's helped us work together more effectively than ever before.

So, in the spirit of giving, we’re sharing our enthusiasm for Asana with you:

• what makes it different
• why we like it, and
• how we’ve made it work for our team.

Katrina Horne, Apr 23, 2021

(last updated May 20, 2022)

Slack professes its platform to be the future of business communication, and we completely agree!

Whether your company is in-office or works remotely, we’re willing to bet you could benefit from using Slack. 

Slack allows teams, departments, and entire organizations to collaborate on its easy-to-use, chat-style interface and gets people out of their email inboxes and into #channels for communication. 

More transparency and more company-wide conversations can lead to more shared knowledge, which can:

• enhance decision-making skills
• stimulate innovation, and
• increase productivity.

Since we've been using Slack at Growth, we’ve experienced a positive shift in how we work, so we want to share our Slack experience with you.

#here-it-is. 

Katrina Horne, Apr 14, 2021