Behind the Growth Brand

Growth Marketing Firm, Oct 11, 2021 9:00:00 AM

A brand is more than just a logo, a combination of colors, or an image.

A strong brand mirrors everything you stand for: from the reason you built your business to what you provide to clients and customers (and every new hire or bit of swag in between).

That’s why talking about our brand at Growth is a noteworthy conversation—especially during our four year anniversary.

For us, it’s personal. 

Who we are and what we believe in.

Our brand attracts people who feel the same way we do: people who believe in growth done right, over the long haul, and through teamwork and community. 

These are people who are attracted to the image of the Redwood forest, too, because, like us, they can see it AND the trees. Our kind of people.

So, here’s the story behind it. 

A person running with the words: “Our Redwood Theory” and a list of actions that define the Growth brand.

Planting the Seeds of Growth

Our founder Chris Nault grew up in Monterey, CA hiking in the redwoods that created the air around him.

When Chris was creating the idea for this new business, he came across this quote:

“I want to grow. I want to be better. You grow. We all grow. We're made to grow. You either evolve or you disappear.”

A hiker standing on a fallen log and looking up at the redwood forest canopy with words about growth and evolution from rapper and poet Tupac Shakur: “I want to grow. I want to be better. You grow. We all grow. We're made to grow. You either evolve or you disappear.” .

The Roots of Growth

Chris knew that business growth requires strategy, healthy communities, and the right resources to be sustainable - similar to how Redwoods thrive in groves, not individually.

The roots of a Redwood stretch out and intertwine with the roots of other Redwoods so that they're literally holding each other up. 

So, he began his journey to build Growth around this idea. 

Growth’s company culture embodies the Redwood spirit through the collaboration and synergy between our team members

Like the Redwoods, we share resources, communicate value, and grow outward as much as we grow upward. What we do every day benefits the entire ecosystem—the team, our clients, and our community.

Like the forest, we’ve got our feet firmly planted in the earth, and we’re determined. 

Branching Out 

We’re supercollaborators. We build networks. A coastal Redwood can live 2,000 years, but can’t grow alone. And if you’ve never seen a Redwood, it’s not your average tree. Take a look.

An infographic that shows the height of a redwood tree in comparison to an apple tree and a five-story building.

The Redwood forest is made up of diverse plant life that plays different roles in the overall health of the forest.

It's as amazing a metaphor for how business should be run as Chris could imagine, so he built it with this idea in mind.

And with every conversation with our clients, every word shared among our team, and with every visitor engagement on our website, we continue in this same give-without-a-get spirit: serve, grow, evolve. 

The exact brand of goodness that we’ve created at Growth is steady, methodical growth that's in it for the long term and determined to create a culture around it that supports itself as much as it supports others. 

We stretch up and reach out to help others grow with everything we do.

We serve in order to help businesses and organizations breathe easier and grow better.  

As the Redwood grows, we grow. Grow with us. Welcome. 

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