Behind the Growth Brand

Growth Marketing Firm, Oct 11, 2021 9:00:00 AM

A brand is more than just a logo, a combination of colors, or an image. A strong brand mirrors everything you stand for: from the reason you built your business to what you provide to clients and customers (and every new hire or bit of swag in between). That’s why talking about our brand at Growth is a noteworthy conversation—especially during our four year anniversary. For us, it’s personal. 

Our brand demonstrates who we are and what we believe in. It attracts people who feel the same way: people who believe in growth done right, over the long haul, and through teamwork and community. 

These are people who are attracted to the image of the redwood forest, too, because, like us, they can see it AND the trees. Our kind of people. So, here’s the story behind it. 

A person running with the words: “Our Redwood Theory” and a list of actions that define the Growth brand.

Planting the Seeds of Growth Marketing Firm 

Our founder, Chris Nault, grew up in Monterey, CA hiking in the redwoods that created the air around him. When he was creating the idea for this new business, he read a quote: “I want to grow. I want to be better. You grow. We all grow. We're made to grow. You either evolve or you disappear.”

A hiker standing on a fallen log and looking up at the redwood forest canopy with words about growth and evolution from rapper and poet Tupac Shakur: “I want to grow. I want to be better. You grow. We all grow. We're made to grow. You either evolve or you disappear.” .

The Roots of Growth Marketing Firm

Chris knew that business growth requires strategy, healthy communities, and the right resources to be sustainable - similar to how Redwood trees thrive in groves, not individually. Their roots stretch out and intertwine with roots of other redwoods, so they are literally holding each other up. 

So, he began his journey to build Growth around this idea. So, that’s who we are

Growth’s company culture embodies the redwood spirit through collaboration and synergy between team members. 

Like the redwoods, we share resources, we communicate value, we grow out as much as we grow up. What we do every day benefits the entire ecosystem—the team, our clients, the entire community. Like the forest, we’ve got our feet firmly planted in the earth, and we’re determined. 

Branching Out 

We’re supercollaborators. We build networks. A coastal redwood tree can live 2,000 years, but can’t grow alone. And if you’ve never seen a redwood, it’s not your average tree. 

An infographic that shows the height of a redwood tree in comparison to an apple tree and a five-story building.

The redwood forest is made up of a diverse range of plant life that play different roles in the overall health of the forest. It is as amazing a metaphor for how business should be run as Chris could imagine, so he built it with this idea in mind. And with every conversation with our clients, every word shared among our team, and with every visitor engagement, we continue in this same give-without-a-get spirit: serve, grow, evolve. 

The exact brand of goodness that we’ve created at Growth is steady, methodical growth that is in it for the long term and determined to create a culture around it that supports itself as much as it supports others. 

We stretch up and reach out to help others grow with everything we do. We serve in order to help businesses and organizations breathe easier and grow better.  

As the redwood grows, we grow. Grow with us. Welcome. 

:Inbound MarketingCompany CultureStorytelling

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