Best Practice Tech Stack for Nonprofits
by Growth Marketing Firm, on Sep 23, 2021 12:00:00 PM
(last updated 8/9/2022)
If your organization is bigger than 50 people, stacking the following software delivers a boost that allows your team to spend more time doing what they do best: serve the community.
Sales Software for Donation Management: HubSpot
If a nonprofit’s bread and butter is its donors, donation management is the butter knife.
HubSpot’s sales software delivers valuable insights on donor activity, automates critical, repetitive tasks, and keeps track of donor engagement. It’s a machine for converting more supporters by delivering:
- A flexible CRM
- Donor cultivation pipelines
- In-line donation forms (via Marketplace integrations)
- Automatic meeting scheduling, and more.
Marketing Software: HubSpot
Getting your word out there is the first order of service to others, and HubSpot’s marketing software for nonprofits helps you increase traffic, transform website visitors into supporters, and drive campaigns that are virtual megaphones for what you do and how you do it.
We recommend HubSpot’s marketing software for nonprofits because it combines:
- Email Marketing
- Social Media Management
- Segmentation and automation
- A/B testing and analytics...
...so that your people can use their human time serving humans. Because the world needs you and yours.
Payment Processor: Stripe
Stripe is a suite of payment products that combines all the tools your nonprofit needs to build websites and apps that can easily receive donations and even deliver payments anywhere in the world quickly and safely.
They offer assets and services to help you receive donations in person or online and even manage your subscriptions.
Stripe is dedicated to assisting organizations combat fraud, deliver invoices and confirmations to donors, create virtual and physical cards, get financing, keep track of spending, and more.
Project Management Software: Asana
We don’t know what we would do without Asana at Growth. Every member of our team knows exactly what they need to do and when.
Asana’s intuitive platform that’s based on a Work Graph data model makes it easy for project managers, too. Workflow and direction is clear and accessible for team collaboration and individual tasks, large and small. And it’s mobile-friendly and engaging.
Hitting your goals now has a map and a plan without a physical whiteboard. Check!
Internal Team Communication Tool: Slack
Slack is an IRC-style chat software that we absolutely love at Growth. It allows our remote team to collaborate consistently throughout the day in a way that is casual, friendly, and open.
Slack also helps us transcend email and keep work fun (as it was meant to be).
For nonprofits, Slack works perfectly to allow communities and groups to join together in a virtual workspace around your organization. Your team admin can just share the specific Slack URL or send personal invitations to all needed stakeholders in your organization.
Design Tool for Social & Content Development: Canva
If you’re not a graphic designer, and you’re tasked with creating an infographic, an eBook, or anything your organization needs that’s visual in nature, Canva is your best friend.
It was literally designed with a mission to “empower everyone in the world to design anything and publish anywhere,” and we’ve not been able to find anything it can’t do. It even works as a board on which a team can move design elements, text, images, and even video in real-time, together.
- Nonprofit organizations can use it to:
- Design and create campaign assets
- Search and use free stock images from its massive library
- Create social media posts
- Resize photographs and images for ease of use, and much more.
It integrates with everything. Use Canva: have a ball!
Stacking tech like Stripe, Slack, Asana, and Canva with HubSpot tools has been a recipe for joy at Growth, and we think that combining these tools is the quickest and easiest way to free up your teams to do exactly what they love the most: making the world a better place.
We would love to help set you up with any or all of these beautiful tools for your important work. Give us a shout. We’re always here to help.