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By Growth Marketing Firm

Maintaining a strong website is crucial for businesses of all sizes - no matter the industry. 

With search engines playing a significant role in directing organic traffic to websites, it's important to understand and adapt to their evolving algorithms.

Google, being the dominant search engine, frequently updates its ranking factors to enhance user experience. 

One such update that rolled out in 2021 (and continues to grab considerable attention) is the Core Web Vitals update for website owners.

A graphic design showing a group of five professionals carrying charts and graphs and pushing a pie chart up a hill with the Google logo inside - as viewed through a window with a snake plant and a yellow curtain and a plaque with the Growth Marketing Firm logo.

Let’s take a look at the significance of Core Web Vitals and how this important Google update impacts your website's ranking.

The Effect on Website Rankings

Google has not shied away from expressing that user experience is paramount when determining search rankings. 

Considering over 92.6% of all searches happen on Google in 2023, it's not an exaggeration to say that when Google speaks, the Internet listens.

A graphic design of a dark green hill against a bright green sky as seen through a window with a snake plant, a bright yellow curtain, and a plaque with the Growth Marketing Firm logo. The scene contains an infographic about Google's Core Web Vitals update metrics for website performance and user experience.

With the implementation of Core Web Vitals, Google sent a clear message to website owners: websites that pay careful attention to these metrics and offer superior user experience are likely to enjoy better search rankings. 

In simple terms, Google favors websites that prioritize user experience (which makes sense). Because websites that focus on user experience offer more assistance and relevant help to people seeking information (the purpose of a website, after all).

Deciphering Core Web Vitals

Googles Core Web Vitals (2)

Core Web Vitals is a set of precise website performance metrics that specifically measure user experience. These metrics revolve around three fundamental aspects of a webpage's loading experience: 

  • loading speed
  • interactivity
  • visual stability

The trio of Core Web Vitals metrics includes:

Largest Contentful Paint (LCP): LCP measures the time it takes for the primary content of a webpage to load. It provides insights into how quickly users can access the main content on a page.

First Input Delay (FID): FID gauges the time taken from when a user first interacts with a page (like clicking a button or a link) to the point where the browser can respond to that interaction. It helps in evaluating a website's responsiveness to user interactions.

Cumulative Layout Shift (CLS): CLS evaluates the visual stability of a webpage by measuring the volume of unexpected layout shifts during the page's loading process. It ensures that the elements on a page don't shift abruptly, causing a jarring user experience.

A graphic design of a dark green hill against a bright green sky as seen through a window with a snake plant, a bright yellow curtain, and a plaque with the Growth Marketing Firm logo. The scene contains an infographic about Google's Core Web Vitals update metrics for website performance and user experience.

The Bottom Line

Google's initiation of Core Web Vitals emphasizes the significance of delivering an extraordinary user experience on your website. 

By enhancing your website's loading speed, interactivity, and visual stability, you elevate its ranking in search results.

Because, for example, if it loads faster than a competitor's website, Google adds that to one of the many reasons why it should show your website first (higher on the SERP - Search Engine Ranking Page). 

Alternatively, turning a blind eye to these metrics might lead to a dip in rankings and a reduction in organic traffic.

A graphic design of a dark green hill against a bright green sky as seen through a window with a snake plant, a bright yellow curtain, and a plaque with the Growth Marketing Firm logo. The scene contains an infographic about Google's Core Web Vitals update metrics for website performance and user experience.

And we all know what that does to your bottom line these days. 

To stay ahead, prioritize Core Web Vitals and offer an unrivaled user experience that benefits both your website visitors and its visibility.

Partnering with Growth for Optimal Performance

With a team of experts dedicated to understanding the intricacies of these updates, Growth can help you align your website performance with Google's Core Web Vitals. 

Whether it's optimizing your website's loading speed, enhancing interactivity, or ensuring visual stability, Growth can help your business maintain its digital edge. 

Where to start? Book a meeting with Will below.  ⬇️