How does your company help people? That’s the first question you’ll hear from our team of SEO strategists at Growth Marketing. And if you’re reading this, then it’s more than likely you have had at least one conversation with our team members about SEO Services and how it can be a part of your online marketing strategy. Search engine optimization (SEO) may seem pretty straightforward, but gone are the days of meta keywords and content cloaking.
As we dive in deeper to cover in layman’s terms exactly what SEO is, we hope to share the basic principles of SEO as we continue to define and redefine why SEO is used as a resource for your business.
Before we look into your business goals, the needs of the sales and customer support, and the knowledge of the competitive landscape in which you work, we have to define the underlying goal of SEO. With that being said, the ultimate goal of SEO is to be the answer to the search engine user’s search. It is therefore Google’s “job” to connect your search for the best result to get the visibility you need to bloom. And with Google doing a great job early on and consistently that people simply “GOOGLE IT” now, we know that the answer you want is a just search away.
How Did Google Earn That Trust?
Search engines use content and links to assess the authority, relevance, and trust of all websites. In order to earn that trust for SEO Success, Google created a privatized algorithm that combines all of the internet all of the time. Then, that algorithm places a rank stamp on every URL online. The rank stamp determines your level of authority/trust for those specific keywords. In other words, you have earned Google’sTRUSTthat you are the answer to that search inquiry.
How Does Google Determine Your “Rank Stamp”?
Have you ever wondered why Google continues to push out algorithm updates? With the ranking algorithm being a perpetually changing system, the core of it all is to provide users with the best possible experience. Over the years, specific “constants” have been the primary items associated with SEO services. Fast forward to the present day, new tools and technology emerge at a moment’s notice. Each item is on its own sliding scale.
What are the keywords associated with your website?
Does the content on your website match thekeywords*?
What is the quality and duration of new content being created?
Are people using your website? How many, how frequently?
Is there a site map? Does it properly route information for your website?
Is your website secured with anSSL certificate*?
Is your website associated with active social pages? How active are your social media pages?
Are you integratingGoogle Best Practices*on your website?
As outlined above, these questions make up a large portion of Growth’s SEO diagnostic process. Each item is reviewed and ranked on importance during ourDISCOVERY AND GROWTH STRATEGYphasewhich then allows our specialists to unlock combinations and offer solutions that are tailored to you and your business needs.