How to Leverage Inbound Marketing to Build Relationships
Growth Marketing Firm, Mar 4, 2021 3:54:05 PM
Inbound marketing is not just a buzzword; it is a battle-tested marketing methodology many companies rely on to attract their ideal customers. Whether B2B or B2C, your customers are looking for companies they can trust to meet their needs and make their lives easier. The ethos of inbound marketing is to position your product or service in a way that demonstrates its value and draws your customers in.
Why does inbound marketing continue to be such a hot topic?
Because it works. Inbound marketing has a 14.6% close rate, leaps above traditional marketing’s 1.7% close rate and the narrowing returns of targeted marketing efforts. Inbound strategies lead with content and experiences that are relevant to the customer at every interaction. As customers are looking for answers to pressing questions and solutions to troublesome problems, your company can build trust by providing answers and solutions.
How does it work?
There are three main facets of inbound methodology: Attract, engage, delight. Attract your audience through purposeful content at the right time to open doors between your brand and your prospective customers. Engage connections to build relationships. Delight customers to turn them into advocates for your product or service.
More than the marketing team
Sales and Service teams play important roles in any successful inbound strategy. As the sales teams nurture leads, they offer meaningful engagement by sharing information and solutions. Service teams can drive delight by providing expertise and responsive support. Ultimately, inbound methodology supports customers through the entire buyer journey. And that's when you see the real benefits of inbound marketing. Embrace the true culture of attract, engage, and delight to boost your online presence and grow your business.
How can inbound marketing work for you?
It’s time to feel excited about turning your business into a magnet for your ideal customers. Whether you’re aiming to increase traffic, convert more leads, or improve your brand reputation, there are strategies to help you reach your goals. Which strategy will you use to grow your business? Set up a time to talk with our team about how inbound marketing can work for you.