How to Leverage Inbound Marketing to Build Relationships

(Updated March 31, 2022)

Inbound marketing is not just a buzzword; it's a battle-tested marketing methodology many companies rely on to attract their ideal customers.

Whether you're B2B or B2C, your customers are looking for companies they can trust to meet their needs and make their lives easier.

Inbound marketing positions your product or service in a way that demonstrates its value and draws your customers in. Read on to find out how that works. 

Why does inbound marketing continue to be such a hot topic?

Because it works.

Inbound marketing has a 14.6% close rate! That's leaps + bounds above traditional marketing’s 1.7% close rate and the narrowing returns of targeted marketing efforts.

Inbound strategies lead with high-quality, valuable content that's relevant + valuable to your customer +prospects at every interaction.

Your potential customers are searching right this minute for answers to pressing questions and solutions to real problems. Your company can build trust by providing those exact answers and solutions.

When you build trust through helping them with your content, they begin to look to you for what you do/sell/create. 

How does it work?

There are three main components to the inbound methodology: 

• Attract
• Engage
• Delight

Attract the people who need your business through purposeful content at the right time to open doors between your brand and your prospective customers. 

Engage your prospects with valuable content to build relationships that convert.

Delight customers to turn them into advocates for your product or service.

More than just the marketing team.

Sales and Service teams also play important roles in any successful inbound strategy.

Sales teams nurture leads by:

• offering meaningful engagement
• sharing information and solutions during sales conversations

Service teams drive delight that inspires customer reviews by:

• providing expertise
• maintaining responsive support

When your inbound methodology supports prospects + customers through the entire buyer journey, that's when you see the real benefits of inbound marketing.

Your customers begin to promote you to others, and your business grows. 

It's how the flywheel spins. 

Embrace the true culture of attract, engage, and delight to boost your online presence and grow your business.

How can inbound marketing work for you?

It’s time to feel excited about turning your business into a magnet for your ideal customers.

Whether you’re aiming to increase traffic, convert more leads, or improve your brand reputation, there are inbound strategies to help you reach your goals.

Want to grow your business? Set up a time to talk with our Growth experts about how inbound marketing can work for you.