HubSpot + Apollo.io: Supercharging Growth with Sales Intelligence

by Growth Marketing Firm, on May 17, 2023

Efficient workflows and seamless communication between various data tools are more important now than ever before. 

Because things are changing fast. 

A graphic design of a field of daisies between two green hills with a trees on top with a robot and a person offering Apollo.io and HubSpot respectively to another person who's pointing to a lightbulb with one hand and coins with wings with the other.

If you’re a HubSpot user and you want to boost your sales and marketing processes, integrating Apollo.io into your tech stack can be a game-changer. 

In fact, statistics show that high-performing sales teams are 2.1x more likely to have a fully integrated sales system compared to their less successful counterparts. 

Let’s take a look at the many advantages and procedures of integrating Apollo.io with HubSpot.

But first, if you don’t know Apollo.io yet, this next section is for you. 

Unveiling Apollo.io

Apollo.io is a state-of-the-art sales engagement + intelligence platform geared toward amplifying businesses' outreach potential. 

A graphic design of a meadow of daisies between two tree-topped rolling hills with blue clouds in a bright green sky with a quote from Growth Marketing Firm about HubSpot + Apollo integration functionalities and benefits.

Its tagline, "Reach every buyer on earth," aptly encapsulates its mission: “facilitating access to over 265 million contacts and leveraging AI-powered workflows to locate, engage, and convert ideal buyers.”

Apollo.io stands out with the world's most extensive, precise B2B database, enabling you to pinpoint your ideal customers effortlessly. 

It takes the winning outbound strategy to a new level with features like: 

  • Sequences
  • email personalization
  • Click-to-dial
  • LinkedIn automation

Additionally, its whole funnel automation, smart insights, and robust automation make it a breeze to optimize operations, improve performance, and convert data into revenue.

With Apollo.io, you can maintain up-to-date records by connecting your CRM or finding perfect leads using over 65 filters and attributes. 

Its easy-to-use scoring engine helps prioritize high-quality leads. 

Apollo's API allows access to its data power wherever needed, and its compliance with GDPR as both a Data Processor and Data Controller, along with its SOC 2 Type 1 and ISO 27001 certifications, ensures robust security. 

This amalgamation of features has rightfully earned Apollo.io the #1 rank on G2 for sales intelligence & sales engagement solutions.

Amplify Your ROI with Apollo.io

A graphic design of a meadow of daisies between two tree-topped rolling hills with blue clouds in a bright green sky with a quote from Growth Marketing Firm about HubSpot + Apollo integration functionalities and benefits.

Integrating Apollo.io into your workflow can significantly boost the ROI of your marketing and sales outreach. 

Apollo's data-driven insights and AI-backed features allow for an efficient approach to identifying prospects and devising the best strategies to engage them. 

Furthermore, its seamless integration with existing CRMs, such as HubSpot, creates a unified, data-rich platform for managing outreach efforts.

The Power of HubSpot and Apollo.io Integration

When Apollo.io integrates with HubSpot, it supercharges your sales and marketing processes. 

HubSpot + Apollo.io (4)

This integration ensures that all your CRM data remains accurate and up-to-date, eliminating the need for laborious manual data entry and analytics.

The process of connecting your HubSpot account to Apollo is straightforward. 

Just navigate to Settings > Integrations > HubSpot in your Apollo profile and click Connect next to HubSpot. 

This will lead you to your HubSpot login, where you can enter your account credentials.

Through this integration, you can choose the data you want to send into and out of Apollo. 

This could include: 

  • contacts
  • email addresses
  • tasks
  • notes
  • phone numbers
  • calls

As well, you can select how fields within Apollo map to HubSpot and vice versa, ensuring seamless data synchronization between the two platforms.

Steps to Integrate Apollo.io into Your HubSpot Account

Integrating Apollo.io with HubSpot involves the following steps:

  1. Sign in to your Apollo profile.
  2. Navigate to Settings > Integrations > HubSpot.
  3. Click Connect next to HubSpot.
  4. You will be redirected to your HubSpot login page. 
  5. Enter your account credentials.
  6. After logging in, adjust your integration push-pull settings to specify what data you want to send into and out from Apollo.

Syncing Apollo.io with HubSpot CRM

A graphic design of a meadow of daisies between two tree-topped rolling hills with blue clouds in a bright green sky with a quote from Growth Marketing Firm about HubSpot + Apollo integration functionalities and benefits.

Syncing Apollo with your HubSpot CRM is a matter of a few clicks. This process ensures that the data across both platforms remains up-to-date, providing your team with the most accurate information for their sales and marketing efforts.

Here's how to sync Apollo with HubSpot CRM:

  1. Navigate to Settings > Integrations > HubSpot in your Apollo account.
  2. Click Connect next to HubSpot and log into your HubSpot account.
  3. Adjust your integration settings to choose which data you want to be sent into and out from Apollo.

Connecting these two tools allows you to directly sync contact information between the two platforms. You can specify which emails you want to be sent to HubSpot from Apollo and your linked mailbox, making your sales outreach more efficient.

Even though integrating Apollo.io with HubSpot might require an initial time investment, the resulting benefits are immense. 

Your sales tools' functionality and performance will substantially improve, leading to an enhanced customer experience and increased productivity.

In Conclusion

Integrating Apollo.io with your HubSpot CRM is a step towards a brighter business future. It saves time, minimizes manual entry, and streamlines your sales and marketing processes. 

This unified approach empowers your team to work smarter, leading to increased sales and improved customer relationships. 

Partnerships Designed for Growth

A graphic design of a meadow of daisies between two tree-topped rolling hills with blue clouds in a bright green sky with a quote from Growth Marketing Firm about HubSpot + Apollo integration functionalities and benefits.

As HubSpot Diamond Solutions Partners and partners with Apollo.io, we are uniquely positioned to harness the immense potential of these powerful platforms to enhance our sales and Account-Based Marketing (ABM) outreach. 

By leveraging both tools daily, we've been able to significantly improve the quality and effectiveness of our communications and marketing strategies.

Whether you're seeking to grow your business, optimize your marketing efforts, or enhance your sales outreach, the combined power of Apollo.io and HubSpot is an opportunity you can't afford to miss. 

If you're keen to explore how we use these tools and how they can be customized to meet your unique business needs, we invite you to book a meeting with us.

Let's navigate the path to unprecedented business growth together. Book a meeting with Will or drop time on his calendar below.⬇️

Topics:HubSpotB2BTech StackABMAutomation

Comments