HubSpot vs WordPress: Choosing the Right CMS

Ashley Lilly, Apr 20, 2021 1:05:14 PM

hubspot vs wordpress cms

So you are thinking about launching or rebuilding your website. But now, you're faced with an essential question. What Content Management System (CMS) platform are you going to build your site on? Every CMS comes equipped with its own capabilities and design, which influences your entire production. And it’s important to align your website goals to reduce design and maintenance overheads and give you the freedom to produce targeted, optimized content with an intuitive design.

Now that HubSpot CMS Hub has become part of the HubSpot Ecosystem, we are here to compare two popular web content management systems to help make your evaluation and see who comes out on top.

Ding-Ding: HubSpot CMS vs. WordPress, a battle for the ages

HubSpot CMS

With a traditional CMS, you’re worried about the security and performance of your website. Herein comes the role of HubSpot’s CMS. Built with both marketers and developers in mind, this powerful tool has the features you need to create unique websites focused on the customer experience. HubSpot empowers you to use customer data to build personalized, sophisticated experiences and keep your messaging consistent across all touchpoints. And that’s only the beginning.

HubSpot CMS Page-Dashboard


While WordPress started as a blogging tool, its website builder evolution has become most businesses default choice, powering 40% of all websites on its platform. It allows you to get a website up and running with minimal investment while being supported by thousands of developers with custom plugins, themes, and other tools to help you accomplish all of your inbound marketing objectives. With being one of the only site builders and content management systems users can download and install for free, its unique features make it the reason why we are pitting these two powerhouse systems against each other.

Wordpress cms dashboard

Who Comes Out on Top?

Now that you have an idea of the two platforms, let's dive deeper into some key functions you would be using on a regular basis with your business website.



HubSpot If you’ve ever created a website page, you know the pain of trying to get the page to look exactly how you want it to. With the drag-and-drop editor, you can update and create pages without a developer’s custom code.  HubSpot also offers a staging platform, so you can view pages live before posting (critical for catching those last-minute errors!) and enables you to add many features such as smart content, CTAs, and forms for conversion.

WordPress Your website’s design begins with the theme you choose and there are thousands of themes within WordPress, paid and free, that make customization possibilities endless. However, without using a theme or plugin, WordPress does not have an easy way of editing templates or building a custom page layout. If you are on the fence with a design aspect, it’s necessary to have a trusted web developer (like ours) in your corner.


HubSpot Its blogging functionality is built with SEO in mind and complies with Google’s latest algorithm changes. SEO recommendations such as adding a meta description or increasing word count help your blog content rank better with high-impact recommendations.

As we're writing this in our HubSpot blog feature, this easy-to-use interface enables you to write, optimize, publish, and analyze blog content all in one place. Not to mention its advanced reporting tool makes it easy to evaluate the impact of your content. Speaking of impact,  HubSpot allows you to boost your content via social media and email marketing, popular features we use daily. 

WordPress Its blogging feature is one of the greatest strengths because of how quickly and easily you can create content on the interface.  With a range of tools for media creation, storage, and management, you can start blogging using themes from WordPress. However, depending on the theme or template selected, it’s advisable to use a developer to make any layout changes or edits. Additional plugins are available to help you optimize your content for SEO purposes, like having a more modern formatting style and CTAs.

Landing Pages

HubSpot With a landing page tool that allows for easy page creation and customization, HubSpot features a full suite of tools you need to publish, tailor, and optimize a page that is available at your fingertips. Also, every template is mobile optimized and supports the drag-and-drop feature we mentioned earlier for easily changing the layout of pages without any developer required.

WordPress Creating a landing page has a similar process to creating a blog post if you are simply adding text content or images. However, if you want to alter the layout of the page, it may require a developer to edit an existing template or create a new template from scratch.


What good is a website if it is never seen?

HubSpot When it comes to SEO, this is where HubSpot shines. Every blog, landing page, and website page editor offers built-in, on-page SEO tools to optimize every piece of content you add to your website. With its integrated tips, HubSpot helps you tweak and complete the right fields as you are building out your content so you can align with what Google favors in ranking. 

WordPress To optimize your SERP ranking on WordPress, you need to download an SEO plugin because it doesn’t come with native SEO functionality. With several plugins, that means more software management and cost when it comes to maintaining your website.

Analytics (Data)

HubSpot  Website data is the most important tool for any marketing team. HubSpot’s first-party cookie analytics are complete and easy-to-grasp especially when used with other Marketing hub features.  HubSpot’s analytics (which we love so much) give you an all-in-one solution where you can start tracking your visitors immediately.

WordPress With no built-in analytics features, this feature is only in use with plugins. You have to take matters into 3rd-party tools such as Google Analytics. But remember, too many plugins on your website can create compatibility and security issues.


HubSpot If you’re running a B2B website, security should be one of your main concerns. Website security is top-notch and is less prone to attacks to its robust internal structure. Not only does HubSpot have extraordinary measures in place for website protection, but SSL is also included with HubSpot, which ensures that any data entered is protected

WordPress Since this platform is an open-source system, there will always be many security risks, and relying on a developer is crucial to stay updated quickly. You’ll be responsible for your own security and maintenance as it does not offer any built-in security measures. Still, in terms of 3rd-party security, there are some options, such as WP Engine who specialize in high-security WordPress hosting.

The Verdict

Ultimately, choosing your CMS is a bit like choosing between Apple and Android. Before you decide which CMS is right for you, you have to consider your business needs. As a HubSpot Gold Solutions Partner, we sit firmly within the HubSpot ecosystem. But having worked with many clients who have used WordPress, we know that both platforms can be used to build a foundation for your business to grow.  

As we mentioned, WordPress is a great platform and for years it was the default choice of many companies but when it comes to building a website to generate leads, however, it's clear that HubSpot is our preferred option. If you’re looking toward a modernized digital marketing strategy, chat with our team further to discover which CMS is best for your business.

:SoftwareWebsite Design

Share the knowledge with your friends and colleagues!

Recent Posts