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Oracle Declares Bronto Marketing Software Extinct

Chris Nault, Mar 4, 2021 10:46:35 PM

Oracle Netsuite has quietly announced “the end-of-life” status for their Bronto Marketing Software.   Bronto Admin Accounts were notified of the status change via email on March 3, 2021 (view email from Oracle). 

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What does "end-of-life" mean?

An end-of-life product (EOL product) is a product at the end of the product lifecycle, indicating that the product is at the end of its useful life (from the vendor's point of view). At this stage, a vendor stops the marketing, selling, or provision of parts, services, or software updates for the product. - Wikipedia

What does this mean for teams using Bronto Marketing Software?

Oracle Netsuite was created through a series of acquisitions to develop a sales, marketing, and service ecosystem intended to rival fast-growing platforms such as HubSpot. 

With Bronto service ending, marketing and sales teams will have two primary choices:

  1. Stick with Oracle NetSuite and hope they come out with something that is a great product and has amazing support (despite having failed to do so with Bronto)
  2. Look for a new solution

Assuming you wouldn’t want to stick around for a to-be-determined solution to appear, it is time to consider new options.

 

What are other options? 

We suggest finding marketing software with a reputation for functionality and service (both areas considered friction points for Bronto users). The process of migrating data and user adoption can be easier than it sounds. 

Things to look for in your new marketing software:

  • Forms
  • Email marketing
  • Ad management
  • Landing pages
  • Conversations inbox
  • List segmentation
  • Team email
  • Live chat
  • Conversational bots
  • Mobile optimization
  • Reporting dashboard
  • Messenger integration
  • Custom properties
  • HubSpot mobile app
  • Form follow-up emails
  • Email health insights
  • Ad retargeting
  • Multiple currencies
  • Phone support
  • Blog
  • SEO recommendations & optimizations
  • Content strategy
  • Google Search Console integration
  • Calls-to-action
  • Multi-language content
  • ABM tools
  • Email comparison reporting
  • Ads optimization events
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Salesforce integration
  • Smart content & reporting
  • Contact create attribution
  • A/B testing
  • Video hosting & management
  • Teams
  • Custom reporting
  • Standard contact scoring
  • Deal and company scoring
  • Campaign reporting
  • Filtered analytics view
  • Calculated properties
  • Website traffic analytics
  • Record customization
  • Target accounts home
  • Logged-in visitor identification
  • Social media
  • YouTube analytics integration
  • Custom objects
  • Hierarchical teams
  • Adaptive testing
  • Programmable chatbots
  • Behavioral event triggers and reporting
  • User roles
  • Event-based segmentation
  • Predictive lead scoring
  • Single sign-on
  • Partitioning
  • Events API
  • Multi-touch revenue attribution
  • Webhooks
  • Field-level permissions
  • Custom event triggers and reporting

Feeling nervous? We can help

We’ve helped companies migrate from Bronto to other software solutions, including HubSpot. We manage onboarding, data migration, and training to ensure you and your team won’t miss a beat (or email ✉️).

Book time on Chris' calendar (below) or call our office 321.594.8161.

 
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