Growth Marketing Team Blog

Growth Marketing Resources

Sharing the knowledge that helped us grow.

Latest blogs from Growth

by Ginny Grimsley, on Mar 11, 2022 8:00:00 AM

Remember how in Mad Men there was at least one scene per episode in which Don Draper pitched a marketing campaign that he’d been working on for months to a …

Topics:Inbound MarketingMarketing StrategyB2BBusiness SolutionsContent MarketingDataTech StackGrowth Mindset

by Ginny Grimsley, on Mar 9, 2022 1:36:59 PM

As simple and elegant as HubSpot is, onboarding your business’s CRM, website, sales pipeline, marketing assets, and customer service tickets (to name just a few systems) takes work to get …

Topics:CRMHubSpotB2BHubSpot OnboardingHubSpot Enterprise Services

by Ginny Grimsley, on Mar 8, 2022 7:45:00 AM

In November of 2020, Canva launched real-time collaboration tools for teams that were suddenly working remotely during the first year of a crippling pandemic, and, just like that, marketing teams …

Topics:Social MediaMarketing StrategyB2BContent MarketingTech StackGraphic DesignCanvaCloud Software

by Ginny Grimsley, on Mar 4, 2022 11:24:53 AM

Most of our HubSpot clients are interested in automation tools for their teams, and here’s the skinny specifically on HubSpot’s email automation tools: Sequences and Workflows. The difference between the …

Topics:HubSpotB2BAutomationsDataEmail Marketingemail automation

by Ginny Grimsley, on Feb 22, 2022 8:00:00 PM

When your website is your 24/7 sales team (if it’s not, it should be) paying attention to the data it brings back to you is the best way to make …

Topics:HubSpotWebsite DevelopmentWebsite OptimizationDataMetricsWebsite Performance

by Ginny Grimsley, on Feb 18, 2022 8:30:00 AM

When your customers have a delightful experience with your business, they become promoters of it. And thus, the flywheel spins with great energy–building your business stronger with every rotation. But …

Topics:CRMHubSpotCustomer ServiceCustomer SuccessCustomer Experience