Streamline Your Social Media for Better Customer Experience
by Ashley Lilly, on Dec 21, 2020 3:30:00 PM
With dozens of social media platforms vying for attention, it's no wonder that business owners are unsure where to focus their social media efforts. Fortunately, you don’t need to have a profile on every single platform in order to have a successful social media marketing strategy. Consistency across the right social media channels is key to building a cohesive, unified marketing strategy. To start streamlining your social media, select the two or three platforms that best align with your brand and ideal customer. In addition to reaching your target audience more effectively, you will also be better positioned to build brand awareness, familiarity, and trust among your current and potential customers.
The Benefits of Streamlining Your Social Media Accounts
Ask a business owner with a strong online presence, and they’ll tell you, content marketing is one of the quickest, most successful ways to increase organic traffic. By streamlining your brand presence and seeing what works best for your audience, your business may see the following benefits:
- Improved customer experience
- Better brand consistency
- Ability to focus on the highest ROI accounts
- Increased visibility and profitability
As more and more marketing channels begin to overlap and play on one another, using your platforms consistently, will help you engage wherever your audience invests their time and attention.
You’ve heard the adage: time is money. This is the case with streamlining social media, as well. Save time and money by managing your social media content under one roof, and ensure your content is working together cohesively. At Growth, we offer a full range of strategic marketing services. If there is one thing we know when it comes to creating high-quality content, it’s this: success starts with planning and strategy. Are all of your social media platforms aligned? Do they present your brand and your value in a way that your audience "gets it"? Get the winning tools that are essential to having a cohesive presence across all social accounts.