Account-based marketing (ABM) stands as a refined tactic within B2B marketing, aimed at boosting demand generation by targeting specific high-value accounts rather than broader markets. This focused approach allows companies to customize their marketing efforts to align closely with the needs of individual accounts, enhancing the effectiveness of their campaigns and improving ROI.
Rick Barcellos, Apr 23, 2024
At Growth, we are thrilled to announce that we are the first to achieve certification through Databox's 'Benchmarks' course. This certification underscores our commitment to enhancing the toolkit of our customers, prospects, and community with innovative solutions. Our partnership with Databox enables us to integrate comprehensive data analytics, offering a distinct competitive advantage and deepening the analytical capabilities we provide. This initiative also strengthens our collaborations with tech partners, enriching our network with shared expertise and resources..
Rick Barcellos, Apr 23, 2024
In the fast-paced realm of B2B industries, leveraging precise benchmarking data can transform strategic planning and execution. This blog delves into a webinar featuring insights from Fedor Šimić, the Partnership Manager at Databox, alongside our own Rick Barcellos, Growth's Community Manager. Together, they explore the substantial benefits of using benchmarking data to enhance business operations and strategic planning.
Rick Barcellos, Apr 18, 2024
In the fast-evolving B2B landscape, in-person events and trade shows remain crucial for direct networking and lead generation. These events offer unique opportunities for real-time customer engagement and competitive analysis. Chris Nault, founder and CEO of Growth, alongside Joshua Garrison, VP of Content Marketing and Product Education at Apollo.io, discuss leveraging these opportunities through effective pre and post-event outreach.
Rick Barcellos, Apr 16, 2024
In a world where the B2B landscape is as dynamic as it is challenging, the inception of Redwood Grove marks a turning point for go-to-market leaders responsible for spearheading revenue growth. Our recent Open House event peeled back the curtain on this exclusive community, offering a glimpse into a realm where innovation, strategy, and leadership converge.
Rick Barcellos, Apr 4, 2024
In today's competitive B2B landscape, the professional services and manufacturing sectors are increasingly focusing on optimizing key business processes to enhance lead generation, customer acquisition, and overall sales efficiency. Our recent analysis, encompassing over 230 companies, sheds light on critical performance benchmarks that delineate the leaders from the laggards in these industries.
Rick Barcellos, Mar 25, 2024
