Growth Marketing Team Blog

Growth Marketing Resources

Sharing the knowledge that helped us grow.

Latest blogs from Growth

by Ginny Grimsley, on Nov 15, 2021 8:00:00 AM

(Updated March 30, 2022). Everyone loves a good image, and Google’s AI is no exception—it just defines “love” a little more scientifically than we regular humans do. Much like the …

Topics:SEOBest PracticesB2BBusiness SolutionsWebsite OptimizationIndustry KnowledgeGoogleImage OptimizationCMS

by Ginny Grimsley, on Sep 20, 2021 9:00:00 AM

Gaining a new lead for your business through your marketing efforts requires a ton of strategic and creative energy (not to mention the financial costs). Build on that effort by …

Topics:Inbound MarketingSales EnablementBuyer's JourneyBest PracticesBuyer PersonaB2BRelationship BuildingContent MarketingLead NurturingSales PipelineFlywheel

by Ginny Grimsley, on Sep 14, 2021 3:00:00 PM

Your prospects type specific words in a Google search when they're looking for the product or service you provide, yes? So that they find your website (and not your competitor's), …

Topics:Inbound MarketingEngaging ContentSEOInbound ContentBest PracticesWebsite DevelopmentMarketing StrategyB2BBusiness SolutionsKeyword OptimizationWebsite OptimizationContent MarketingGoogleCMSWebsite PerformanceCopywriting

by Ginny Grimsley, on Aug 26, 2021 9:00:00 AM

(last updated May 11, 2022) A webinar is a video presentation, seminar, lecture, or workshop delivered via the internet, and, according to Zippia, they are now the preferred content format …

Topics:Sales EnablementBest PracticesWebinarLead generation

by Ginny Grimsley, on Aug 25, 2021 9:00:00 AM

Your website copy should show how you interact authentically with your customers, first and foremost. Great website copy communicates your brand, connects you to your customer base, and is the …

Topics:Inbound MarketingSales EnablementEngaging ContentSEOWebsite DesignHubSpotInbound ContentBest PracticesWebsite DevelopmentLead generationMarketing StrategyB2BBusiness SolutionsKeyword OptimizationWebsite OptimizationWritingContent MarketingLead NurturingCMSWebsite PerformanceCopywriting

by Ginny Grimsley, on Aug 24, 2021 8:00:00 AM

(last updated May 2, 2022) Right off the bat: the big secret to modern blog writing? Its purpose is to serve your clients. Before anything else, your blog (or resources …

Topics:Inbound MarketingInbound ContentBest Practices