Resources

Sharing the knowledge that helped us grow.

    by Growth Marketing Firm, on Feb 9, 2023

    Hey! I’m the copywriter at Growth, and I’ve been playing with (and seriously thinking about) AI language models and their implications (and benefits) for my own work for over a …

    Topics:Copywriting

    by Growth Marketing Firm, on Mar 30, 2022

    Let’s be honest, in marketing, the purpose of a newsletter is to nurture leads and drive sales for your business. But, the inbound philosophy pushes past that (+ toward it …

    Topics:Inbound MarketingSales EnablementB2BDataBrandingEmail MarketingCopywriting

    by Growth Marketing Firm, on Mar 23, 2022

    A copywriter’s job is to find the right word for the right customer at the right time and put it in the exact right place to drive sales. The job …

    Topics:Inbound MarketingCopywriting

    by Growth Marketing Firm, on Jun 18, 2021

    (Updated March 31, 2022) In last week’s Growth blog, we talked about how the Buyer’s Journey mirrors the journey of the hero and therefore decided to call our prospective clients …

    Topics:Inbound MarketingSales EnablementHubSpotCustomer JourneyBrandingCopywriting

    by Ashley Lilly, on Apr 15, 2021

    (last updated April 19, 2022) Let's get right down to it: Do meta descriptions matter? Yes! Why? The meta description is one of the first elements of a website that …

    Topics:Inbound MarketingSales EnablementSEOWebsite DesignCRMCustomer JourneyWebsite DevelopmentMarketing StrategyB2BCMSCopywriting