Growth Marketing Team Blog

Growth Marketing Resources

Sharing the knowledge that helped us grow.

Latest blogs from Growth

by Ginny Grimsley, on Mar 30, 2022 4:54:39 PM

Let’s be honest, in marketing, the purpose of a newsletter is to nurture leads and drive sales for your business. But, the inbound philosophy pushes past that (+ toward it …

Topics:Inbound MarketingSales EnablementEngaging ContentInbound ContentB2BContent MarketingDataBrandingEmail Marketingemail automationCopywriting

by Ginny Grimsley, on Mar 23, 2022 7:45:00 AM

A copywriter’s job is to find the right word for the right customer at the right time and put it in the exact right place to drive sales. The job …

Topics:Inbound MarketingSales EnablementEngaging ContentInbound ContentWebsite DevelopmentB2BContent MarketingDataBrandingCopywriting

by Ginny Grimsley, on Sep 14, 2021 3:00:00 PM

Your prospects type specific words in a Google search when they're looking for the product or service you provide, yes? So that they find your website (and not your competitor's), …

Topics:Inbound MarketingEngaging ContentSEOInbound ContentBest PracticesWebsite DevelopmentMarketing StrategyB2BBusiness SolutionsKeyword OptimizationWebsite OptimizationContent MarketingGoogleCMSWebsite PerformanceCopywriting

by Ginny Grimsley, on Sep 3, 2021 11:00:00 AM

Before going heads-down on optimizing your website for lead generation, take a hot minute to think carefully about what you mean by a “lead.” Does that mean that someone who …

Topics:Sales EnablementSEOWebsite DesignCRMHubSpotInbound ContentBest PracticesWebsite DevelopmentLead generationMarketing StrategyB2BBusiness SolutionsSales PipelineProspectsWebsite GraderSales ProspectingLanding PagesSalesCMSWebsite PerformanceCopywriting

by Ginny Grimsley, on Aug 25, 2021 9:00:00 AM

Your website copy should show how you interact authentically with your customers, first and foremost. Great website copy communicates your brand, connects you to your customer base, and is the …

Topics:Inbound MarketingSales EnablementEngaging ContentSEOWebsite DesignHubSpotInbound ContentBest PracticesWebsite DevelopmentLead generationMarketing StrategyB2BBusiness SolutionsKeyword OptimizationWebsite OptimizationWritingContent MarketingLead NurturingCMSWebsite PerformanceCopywriting

by Ginny Grimsley, on Jun 18, 2021 12:26:23 PM

(Updated March 31, 2022) In last week’s Growth blog, we talked about how the Buyer’s Journey mirrors the journey of the hero and therefore decided to call our prospective clients …

Topics:Inbound MarketingSales EnablementHubSpotBuyer's JourneyContent MarketingFlywheelBrandingStorytellingCopywriting