Gaining a new lead for your business through your marketing efforts requires a ton of strategic and creative energy (not to mention the financial costs).

Build on that effort by establishing relationships with your leads so they become not just customers but promoters of your business.

Growth Marketing Firm, Sep 20, 2021

(Last updated July 5, 2022)

The tidal wave of options available to buyer heroes can create an overwhelming journey toward your business.  To help them along their way, you must first understand their experiences as they move through the three stages of the Buyer’s Journey: Awareness, Consideration, and Decision. 

Growth Marketing Firm, Jun 29, 2021

(Updated March 31, 2022)

In last week’s Growth blog, we talked about how the Buyer’s Journey mirrors the journey of the hero and therefore decided to call our prospective clients “buyer heroes” (because they are).

This week, we’ll show you how appealing to the buyer hero at every step of their journey with valuable, high-quality content that aligns with their needs at each stage is fundamental to creating the trust that will make them yours forever (and inspire them to bring their friends).

Growth Marketing Firm, Jun 18, 2021

(last updated April 19, 2022)

Let's get right down to it: Do meta descriptions matter? Yes!

Why? The meta description is one of the first elements of a website that visitors see, and it can have a powerful impact on whether or not people click through your Search Engine Results Pages (SERPs) onto your content.

When you think about user experience and the conversion benefits of an expertly written page description, things like click-through rate (CTR) and what your website offers all change when you optimize the meta description correctly.

Let's take a deep dive into exactly what meta descriptions are and why they're important. We’ll also show how to apply these SEO best practices to your website.

Ashley Lilly, Apr 15, 2021