Growth Marketing Team Blog

Growth Marketing Resources

Sharing the knowledge that helped us grow.

Latest blogs from Growth

by Ginny Grimsley, on Oct 5, 2021 10:35:00 AM

At Growth, we’re often asked to create buyer personas for clients, and we’re happy to do so because they're absolutely essential in order for businesses to know how to craft …

Topics:Inbound MarketingSales EnablementEngaging ContentDiscovery + StrategyInbound ContentBuyer PersonaMarketing StrategyB2BBusiness SolutionsContent MarketingBuyer ProfileFlywheel

by Growth Marketing Firm, on Sep 28, 2021 8:00:00 AM

(Last updated July 29, 2022) Automations are triggered actions that occur automatically when a person interacts with your website or campaign in a specific way. They show up in the …


by Ginny Grimsley, on Sep 20, 2021 9:00:00 AM

Gaining a new lead for your business through your marketing efforts requires a ton of strategic and creative energy (not to mention the financial costs). Build on that effort by …

Topics:Inbound MarketingSales EnablementBuyer's JourneyBest PracticesBuyer PersonaB2BRelationship BuildingContent MarketingLead NurturingSales PipelineFlywheel

by Ginny Grimsley, on Jun 18, 2021 12:26:23 PM

(Updated March 31, 2022) In last week’s Growth blog, we talked about how the Buyer’s Journey mirrors the journey of the hero and therefore decided to call our prospective clients …

Topics:Inbound MarketingSales EnablementHubSpotBuyer's JourneyContent MarketingFlywheelBrandingStorytellingCopywriting