Growth Marketing Team Blog

Growth Marketing Resources

Sharing the knowledge that helped us grow.

Latest blogs from Growth

by Ginny Grimsley, on Mar 14, 2022 8:00:00 AM

Inbound marketing focuses on creating valuable content that customers can really use in order to build business relationships with them at every stage of their buyer journey. The first intention …

Topics:Inbound MarketingMarketing StrategyB2BContent Marketing

by Ginny Grimsley, on Mar 11, 2022 8:00:00 AM

Remember how in Mad Men there was at least one scene per episode in which Don Draper pitched a marketing campaign that he’d been working on for months to a …

Topics:Inbound MarketingMarketing StrategyB2BBusiness SolutionsContent MarketingDataTech StackGrowth Mindset

by Ginny Grimsley, on Feb 10, 2022 8:30:00 AM

When you connect HubSpot to your ecommerce website, you learn a lot about what your customers–and potential customers–actually need. In fact, every touch to your website is valuable data that …

Topics:Inbound MarketingHubSpotB2BSalesCustomer SuccessEcommerce

by Ginny Grimsley, on Jan 13, 2022 8:30:00 AM

(Last updated September 23, 2022) A Content Management System (CMS) is a software application that allows you to build and manage your website and all of your digital assets without …

Topics:Inbound MarketingHubSpotCMS

by Ginny Grimsley, on Dec 2, 2021 8:30:00 AM

Content marketing is a long game, but well worth the effort because it's by far one of the most effective ways to: grow an audience develop your brand establish thought …

Topics:Inbound MarketingB2BContent Marketing

by Ginny Grimsley, on Nov 23, 2021 8:00:00 AM

Updated January 21. 2022 Making decisions is easier when you use data to show you the right path. HubSpot empowers teams to make data-driven decisions about everything from topic performance …

Topics:Inbound MarketingEngaging ContentHubSpotInbound ContentContent MarketingDataCMS