Growth Marketing Team Blog

Growth Marketing Resources

Sharing the knowledge that helped us grow.

Latest blogs from Growth

by Growth Marketing Firm, on Sep 13, 2021 9:00:00 AM

The first step your ideal customer takes on their buyer journey toward your business is most likely online research, and more and more buyers are happy to make even large …

Topics:Inbound MarketingSales EnablementBuyer's JourneyLead generation

by Ginny Grimsley, on Sep 9, 2021 11:00:00 AM

If your website is a lead-generating hurricane, its forms are the eye of the storm. Forms power the entire operation because they allow your customers to leave their contact information …

Topics:Inbound MarketingLead generationWebsite Optimization

by Ginny Grimsley, on Sep 3, 2021 11:00:00 AM

Before going head-down on optimizing your website for lead generation, take a hot minute to think carefully about what you mean by a “lead.” Does that mean that someone who …

Topics:Sales EnablementWebsite DesignLead generationB2B

by Ginny Grimsley, on Sep 1, 2021 8:00:00 AM

Lead generation is the process of attracting prospects to your business. A visitor can be converted to a lead on your website or through another interaction with your business. In …

Topics:Sales EnablementSocial MediaWebinarLead generationLead Magnet

by Ginny Grimsley, on Aug 26, 2021 9:00:00 AM

A webinar is a video presentation, seminar, lecture, or workshop delivered via the internet, and, according to DemandGen, they are now the preferred content format next to ebooks for B2B …

Topics:Sales EnablementInbound ContentBest PracticesWebinarLead generation