Growth Marketing Team Blog

Growth Marketing Resources

Sharing the knowledge that helped us grow.

Latest blogs from Growth

by Ginny Grimsley, on Mar 14, 2022 8:00:00 AM

Inbound marketing focuses on creating valuable content that customers can really use in order to build business relationships with them at every stage of their buyer journey. The first intention …

Topics:Inbound MarketingMarketing StrategyB2BContent Marketing

by Ginny Grimsley, on Mar 11, 2022 8:00:00 AM

Remember how in Mad Men there was at least one scene per episode in which Don Draper pitched a marketing campaign that he’d been working on for months to a …

Topics:Inbound MarketingMarketing StrategyB2BBusiness SolutionsContent MarketingDataTech StackGrowth Mindset

by Ginny Grimsley, on Mar 8, 2022 7:45:00 AM

In November of 2020, Canva launched real-time collaboration tools for teams that were suddenly working remotely during the first year of a crippling pandemic, and, just like that, marketing teams …

Topics:Social MediaMarketing StrategyB2BContent MarketingTech StackGraphic DesignCanvaCloud Software

by Ginny Grimsley, on Dec 20, 2021 8:30:00 AM

Organizations that benefit from green marketing show that they’re committed to the environment, sustainability, and social responsibility in everything they do—and consumers who care a great deal about this are …

Topics:Marketing StrategyB2BBrandingGreen Marketing

by Ginny Grimsley, on Dec 6, 2021 8:30:00 AM

(Last updated September 30, 2022) If you’ve ever wondered if your larger business needs a custom CRM, it does. And HubSpot is still your go-to. HubSpot’s Marketing Hub Enterprise has …

Topics:HubSpotMarketing StrategyEnterprise

by Ginny Grimsley, on Oct 5, 2021 10:35:00 AM

At Growth, we’re often asked to create buyer personas for clients, and we’re happy to do so because they're absolutely essential in order for businesses to know how to craft …

Topics:Inbound MarketingSales EnablementEngaging ContentDiscovery + StrategyInbound ContentBuyer PersonaMarketing StrategyB2BBusiness SolutionsContent MarketingBuyer ProfileFlywheel