Resources

Sharing the knowledge that helped us grow.

    by Rick Barcellos, on Feb 28, 2024

    In the fast-paced world of private equity, Growth Operations (GrowthOps) is emerging as a transformative force, breaking down traditional silos between marketing, sales, and operational efficiency. In private equity, GrowthOps …

    Topics:Marketing StrategyRevOpsGrowth Marketinggrowth operationsgrowthops

    by Chris Nault, on Feb 12, 2024

    What is Growth Operations? In the evolving landscape of business strategy, Growth Operations emerge as a pivotal element driving companies toward unprecedented success. By breaking down the silos between sales, …

    Topics:RevOpsSales Operationsgrowth operationsgrowthops

    by Growth Marketing Firm, on Aug 29, 2022

    Growth Marketing Firm · 5 ABM Tech Stack Winners So, you’ve got your Account-Based Marketing strategy in its early stages. Congrats! If you’re working ahead, you’ve already assembled your key …

    Topics:Tech StackRevOpsABM

    by Growth Marketing Firm, on Apr 5, 2022

    A CRM (Customer Relationship Management software) is way more than a contact database or a place to store records; it’s the source of your customer’s experience with your business. And …

    Topics:Sales EnablementCRMHubSpotB2BDataRevOps

    by Growth Marketing Firm, on Dec 10, 2021

    Customer segmentation is the process of grouping your customers together based on the factors (e.g. demographics, industry, income) and traits (e.g. personality, interests, habits) they share so you can serve …

    Topics:Sales EnablementB2BRevOps

    by Growth Marketing Firm, on Dec 7, 2021

    (last updated May 8, 2023) HubSpot absolutely delights with its ability to help you attract, engage, and delight your potential customers and clients. If you have it but you’re not …

    Topics:CRMHubSpotRevOpsHubSpot OptimizationHubSpot CMS