Sharing the knowledge that helped us grow.

    by Ginny Grimsley, on Mar 30, 2023 8:07:41 PM

    Sales enablement systems do exactly what they sound like: enable sales teams to do more of what they do best – sell products and services. For example, when our sales …

    Topics:Sales EnablementHubSpotSales Operations

    by Ginny Grimsley, on Mar 1, 2023 6:02:32 PM

    Customer Relationship Management (CRM) software is a tool designed to help companies manage and analyze their interactions with customers and potential customers. It’s a powerful tool for businesses looking to …

    Topics:Sales EnablementHubSpotData

    by Ginny Grimsley, on Feb 13, 2023 9:00:00 AM

    Account-based marketing (ABM) is a growth strategy that helps sales and marketing teams collaborate on creating a buyer experience for a mutually decided upon set of high-value accounts. Basically, it …

    Topics:Sales EnablementHubSpotABM

    by Ginny Grimsley, on Sep 22, 2022 3:33:07 PM

    As the sales landscape continues to change—and as more business leaders recognize and utilize Account-Based Marketing as their go-to growth strategy—sales directors are looking for new ways to help their …

    Topics:Sales EnablementHubSpotTech Stack

    by Ginny Grimsley, on Jul 8, 2022 11:39:41 AM

    Growth Marketing Firm · The Growth Guide To Lead Magnets “Lead Magnet!” What a great term, right?! It doesn’t need much of an explanation as to what it does for …

    Topics:Inbound MarketingSales EnablementHubSpot

    by Ginny Grimsley, on Apr 5, 2022 5:40:49 PM

    A CRM (Customer Relationship Management software) is way more than a contact database or a place to store records; it’s the source of your customer’s experience with your business. And …

    Topics:Sales EnablementCRMHubSpotB2BDataRevOps