Growth Marketing Team Blog

Growth Marketing Resources

Sharing the knowledge that helped us grow.

Latest blogs from Growth

by Ginny Grimsley, on Sep 22, 2022 3:33:07 PM

As the sales landscape continues to change—and as more business leaders recognize and utilize Account-Based Marketing as their go-to growth strategy—sales directors are looking for new ways to help their …

Topics:Sales EnablementHubSpotTech Stack

by Ginny Grimsley, on Jul 8, 2022 11:39:41 AM

Growth Marketing Firm · The Growth Guide To Lead Magnets “Lead Magnet!” What a great term, right?! It doesn’t need much of an explanation as to what it does for …

Topics:Inbound MarketingSales EnablementHubSpot

by Ginny Grimsley, on Apr 5, 2022 5:40:49 PM

A CRM (Customer Relationship Management software) is way more than a contact database or a place to store records; it’s the source of your customer’s experience with your business. And …

Topics:Sales EnablementCRMHubSpotROIB2BBusiness SolutionsDataTechnologyrevopsResourcesRevenue Operations

by Ginny Grimsley, on Mar 30, 2022 4:54:39 PM

Let’s be honest, in marketing, the purpose of a newsletter is to nurture leads and drive sales for your business. But, the inbound philosophy pushes past that (+ toward it …

Topics:Inbound MarketingSales EnablementEngaging ContentInbound ContentB2BContent MarketingDataBrandingEmail Marketingemail automationCopywriting

by Ginny Grimsley, on Feb 16, 2022 2:29:13 PM

A cold email doesn’t have to be cold any more than a first handshake or fist bump. It’s really all in the approach–and in the intention. If you’re trying to …

Topics:Sales EnablementSocial SellingRelationship BuildingSales PipelineSales ProspectingEmail Marketing

by Ginny Grimsley, on Feb 4, 2022 8:30:00 AM

Making friends on LinkedIn–the fastest growing social media network in the world–works in two great ways: 1. you’re building relationships and community with like-minded people, and 2. you’re cultivating valuable …

Topics:Sales EnablementCRMSocial MediaHubSpotSocial SellingRelationship BuildingSales PipelineSocial CRM