Growth Marketing Team Blog

Growth Marketing Resources

Sharing the knowledge that helped us grow.

Latest blogs from Growth

by Ginny Grimsley, on Feb 22, 2022 8:00:00 PM

When your website is your 24/7 sales team (if it’s not, it should be) paying attention to the data it brings back to you is the best way to make …

Topics:HubSpotWebsite DevelopmentWebsite OptimizationDataMetricsWebsite Performance

by Ginny Grimsley, on Nov 24, 2021 8:00:00 AM

(Updated January 21, 2022) For anyone who’s unfamiliar with HubSpot and what it can do for your business: how exciting that we can be the ones to introduce you to …

Topics:Sales EnablementSoftwareCRMHubSpotROIB2BDataTech StackTechnologyrevopsResourcesRevenue OperationsHubSpot OnboardingCustom ReportsHubSpot Optimization ServicesCMSWebsite Performance

by Growth Marketing Firm, on Oct 3, 2021 10:00:00 AM

Cody Kloock · Website Grader A website grader is a tool that does exactly what its name suggests: it grades the performance of your 24/7 sales tool (AKA your website)—and …

Topics:Sales EnablementWebsite OptimizationWebsite Performance

by Ginny Grimsley, on Sep 14, 2021 3:00:00 PM

Your prospects type specific words in a Google search when they're looking for the product or service you provide, yes? So that they find your website (and not your competitor's), …

Topics:Inbound MarketingEngaging ContentSEOInbound ContentBest PracticesWebsite DevelopmentMarketing StrategyB2BBusiness SolutionsKeyword OptimizationWebsite OptimizationContent MarketingGoogleCMSWebsite PerformanceCopywriting

by Ginny Grimsley, on Sep 3, 2021 11:00:00 AM

Before going heads-down on optimizing your website for lead generation, take a hot minute to think carefully about what you mean by a “lead.” Does that mean that someone who …

Topics:Sales EnablementSEOWebsite DesignCRMHubSpotInbound ContentBest PracticesWebsite DevelopmentLead generationMarketing StrategyB2BBusiness SolutionsSales PipelineProspectsWebsite GraderSales ProspectingLanding PagesSalesCMSWebsite PerformanceCopywriting

by Ginny Grimsley, on Aug 25, 2021 9:00:00 AM

Your website copy should show how you interact authentically with your customers, first and foremost. Great website copy communicates your brand, connects you to your customer base, and is the …

Topics:Inbound MarketingSales EnablementEngaging ContentSEOWebsite DesignHubSpotInbound ContentBest PracticesWebsite DevelopmentLead generationMarketing StrategyB2BBusiness SolutionsKeyword OptimizationWebsite OptimizationWritingContent MarketingLead NurturingCMSWebsite PerformanceCopywriting