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The Power of Email Marketing in 2020

by Growth Marketing Firm, on Jul 9, 2020 1:19:00 PM

You want your marketing dollars to generate new leads and engage current customers, but you also need that strategy to be cost-effective. Email marketing is the answer! But when you mention digital marketing, many people assume you mean marketing your brand on social media. However, you may be surprised to learn that traditional forms of digital marketing such as email marketing have actually been found to be more efficient is still one of the best and most consistent ways to connect with your audience. Let’s take a look at five reasons why you should consider using email marketing to expand your business and help optimize your results.

The Power of Email Marketing in 2020

Email Marketing Keeps You Top of Mind

Did you know that at least 91% of consumers check their email on a daily basis? While email marketing wasn’t solely established to constantly market and spam consumers, it comes to no surprise that it helps business owners and their consumers stay constantly connected. Your content and your brand voice should be where your target buyers spend their time. If you have their email addresses, you know they are checking their inbox regularly, so be there when they are and curate your emails to be sent out at the correct time. 

Email Marketing Can Be Hyper-Personalized and Targeted

With other marketing channels like social media, targeting can only be so granular. On the contrary, email marketing can be highly targeted and personalized down to the individual user level. Customers and clients are more likely to find value in messages tailored to their individual preferences and past interactions with your business rather than generic messages designed for neutral appeal. Furthermore, hyper-personalized email can increase sales. And by using the right message, it is easier to remind visitors about their intention when they initially visited your website.

Email Marketing Can Reach Potential Customers

You might know this but nearly anyone who is online has an email address and there are over 3.81 billion email users, which is about half of the world’s population. Whether you’re looking to reach out to more new people, find leads among current subscribers, or help current leads complete transactions, emails are a great tool to use to reach all potential customers and nurture leads. 

Effective Email Marketing Can Help Create Lasting Relationships

A brand with a strong email marketing strategy can become the local news anchor everyone is excited to see, meaning the stories you tell should matter to your audience. It is one of the key tools you can effectively use in your customer retention marketing endeavors. If you offer valuable, high-quality content, it will help you understand your audience and what they care about in order to maintain that relationship over time.

Email marketing is (relatively) Inexpensive

Apart from SEO, email marketing is one of the most inexpensive ways to advertise your business. It allows you to reach thousands of consumers with the click of a button, and you can instantly keep them up-to-date on the latest happenings (more importantly what Growth has going on). On top of that, automating your emails helps reduce the time commitment associated with email marketing such as scheduling, sending, database maintenance, and making these campaigns even more cost-effective.

The Takeaway

Email marketing has shown it has the ability to evolve so it’s a must for marketers wanting to stay relevant to their customers. While social media marketing is perfect for updates, promotions, and general advertising, email marketing campaigns provide more depth for greater click-through rates driving customers to your landing page. Even if you are running a small business without a large marketing department, email marketing services give you another level of resources and support to draw on while being cost-effective. So, make sure to prioritize your email marketing efforts, it’s still a top marketing priority. If you need help setting up your email marketing strategy, give us a shout! And while you’re there, you can subscribe to our monthly newsletter.

Topics:Inbound Marketing


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