Resources: Sharing Growth's Knowledge
Case Studies: Proven Success
Account-Based Marketing 101: Basics To Help You Level Up Your Demand GenerationAccount-Based Marketing 101: Basics To Help You Level Up Your Demand Generation
Maximizing B2B Sales Potential: Apollo.io vs ZoomInfoMaximizing B2B Sales Potential: Apollo.io vs ZoomInfo
Meet Two of G2's Top Sales Software Heavyweights: Apollo.io + HubSpotMeet Two of G2's Top Sales Software Heavyweights: Apollo.io + HubSpot
Case Study: Driving $2.6M in pipeline in 9 months with ABM for Mechanix WearCase Study: Driving $2.6M in pipeline in 9 months with ABM for Mechanix Wear
The most common service terms around ABM for new Growth customersThe most common service terms around ABM for new Growth customers
Benchmark Group for High-Achieving Manufacturing and B2B Service CompaniesBenchmark Group for High-Achieving Manufacturing and B2B Service Companies
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Growth Becomes The First Databox 'Benchmark' Certified Partner
Click to view Growth Becomes The First Databox 'Benchmark' Certified PartnerHarnessing the Power of Benchmarking Data for Strategic B2B Planning
Click to view Harnessing the Power of Benchmarking Data for Strategic B2B PlanningElevating Trade Show Lead Generation: Pre and Post Outreach Strategy with Apollo.io
Click to view Elevating Trade Show Lead Generation: Pre and Post Outreach Strategy with Apollo.ioLeveraging HubSpot for Investment Firm Success
Click to view Leveraging HubSpot for Investment Firm Successthe Redwood Grove Community: Where GTM Leaders Go to Grow
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Click to view Embracing Evolution: HubSpot Unveils AI-Powered Content HubGrowth Welcomes Agile Digital Marketing: A Strategic Acquisition to Drive Further Success
Click to view Growth Welcomes Agile Digital Marketing: A Strategic Acquisition to Drive Further SuccessGrowth Metrics Benchmarks: Better Strategic Planning for Professional Services Firms
Click to view Growth Metrics Benchmarks: Better Strategic Planning for Professional Services FirmsHubSpot Professional vs. Enterprise: Empowering Your Business Growth
Click to view HubSpot Professional vs. Enterprise: Empowering Your Business GrowthFrequently Asked Questions
Resources
Sharing the knowledge that helped us grow.
Account-based marketing (ABM) stands as a refined tactic within B2B marketing, aimed at boosting demand generation by targeting specific high-value accounts rather than broader markets. This focused approach allows companies to customize their marketing efforts to align closely with the needs of individual accounts, enhancing the effectiveness of their campaigns and improving ROI.
Rick Barcellos, Apr 23, 2024
In the dynamic realm of B2B sales and marketing, the choice of data and sales execution tools can significantly influence a company's success. Today, we're putting the spotlight on Apollo.io, contrasting it with the familiar ZoomInfo, to understand how Apollo.io's unique approach is revolutionizing the sales technology landscape.
Rick Barcellos, Feb 15, 2024
In the ever-evolving landscape of sales technology, it's rare to find tools that not only meet but exceed expectations—tools that are celebrated not just for their functionality but for the transformative impact they have on businesses. Recent accolades from G2 have placed HubSpot and Apollo.io at the pinnacle of sales technology, ranking them as the first and third best sales tools globally. We've been solutions partner to both companies for multiple years now, and while HubSpot has been at the top for a long time, we've watched Apollo.io grow to earn the incredible title of third best sales technology tool.
Rick Barcellos, Feb 12, 2024
In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered with Growth to integrate account-based marketing (ABM) into their existing business framework. The initiative began as an experimental approach, with gradual increases in investment to measure effectiveness and impact. Throughout this process, we worked in close collaboration with the Global VP of Commercial Marketing, ensuring alignment with the brands' overarching commercial strategies.
Rather than overhauling their existing marketing and sales efforts, this partnership aimed to complement and enhance them through targeted ABM tactics. This approach allowed for a more measured, data-driven transition, aligning closely with the brands' needs and market dynamics. The focus was on not just adding a new marketing dimension but doing so in a way that seamlessly integrates with and amplifies their established practices.
Growth Marketing Firm, Jan 22, 2024
At Growth, we specialize in offering bespoke ABM services that harness the power of targeted communication and data-driven strategies. Our clients often have questions about the nuances of our services, from how we utilize implementation hours to maximize efficiency, to the intricacies of RollWorks campaigns, strategic account identification, and the crafting of impactful email sequences. This blog post delves into these frequently asked questions, offering insights into our ABM methodology and how it can transform your business’s approach to marketing, ensuring a focused, effective, and ROI-driven strategy.
Growth Marketing Firm, Dec 20, 2023
If you're a US-based manufacturing or professional services business with over $10 million in annual recurring revenue (ARR), using HubSpot Sales Hub, and aiming for aggressive growth (15% or more) in 2023-2024, our benchmark group is designed specifically for you. This free initiative is for businesses committed to a mix of inbound and outbound strategies and eager to gauge their performance against similar companies.
Growth Marketing Firm, Dec 8, 2023