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Growth Marketing Resources

Sharing the knowledge that helped us grow.

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by Ginny Grimsley, on Jun 29, 2021 6:15:14 PM

The tidal wave of options available to buyer heroes can create an overwhelming journey toward your business. To help them along their way, you must first understand their experiences as …

Topics:Sales EnablementHubSpotBuyer's Journey

by Ginny Grimsley, on Jun 18, 2021 12:26:23 PM

In last week’s Growth blog, we talked about how the Buyer’s Journey mirrors the journey of the hero and therefore decided to call our prospective clients “buyer heroes” (because they …

Topics:Sales EnablementHubSpotBuyer's Journey

by Ginny Grimsley, on Jun 14, 2021 3:30:00 PM

In 1949, American professor Joseph Campbell wrote The Hero with a Thousand Faces, an anthropological work that outlines the universal concept of the hero’s transformative journey in story and myth …

Topics:Sales EnablementHubSpot