by Ginny Grimsley, on Jun 29, 2021 6:15:14 PM
The tidal wave of options available to buyer heroes can create an overwhelming journey toward your business. To help them along their way, you must first understand their experiences as …
by Ginny Grimsley, on Jun 18, 2021 12:26:23 PM
In last week’s Growth blog, we talked about how the Buyer’s Journey mirrors the journey of the hero and therefore decided to call our prospective clients “buyer heroes” (because they …
by Ginny Grimsley, on Jun 14, 2021 3:30:00 PM
In 1949, American professor Joseph Campbell wrote The Hero with a Thousand Faces, an anthropological work that outlines the universal concept of the hero’s transformative journey in story and myth …
