Sharing the knowledge that helped us grow.
by Ginny Grimsley, on Mar 6, 2023 9:45:00 AM
With the rise of online gaming and esports, it’s become more important than ever for game developers and publishers to engage with their audiences in meaningful ways to save marketing …
by Ginny Grimsley, on Mar 1, 2023 6:02:32 PM
Customer Relationship Management (CRM) software is a tool designed to help companies manage and analyze their interactions with customers and potential customers. It’s a powerful tool for businesses looking to …
by Ginny Grimsley, on Mar 1, 2023 12:37:46 PM
Having tools in your tech stack that can tie your marketing efforts to revenue - AND provide insights so you can pivot in real time - is more valuable now …
by Ginny Grimsley, on Feb 13, 2023 9:00:00 AM
Account-based marketing (ABM) is a growth strategy that helps sales and marketing teams collaborate on creating a buyer experience for a mutually decided upon set of high-value accounts. Basically, it …
by Ginny Grimsley, on Jan 30, 2023 9:15:00 AM
Data can be an important tool for growing a business because it can provide valuable insights into: customer behavior and preferences marketing and sales performance overall business operations And it …
by Ginny Grimsley, on Jan 26, 2023 9:00:00 AM
In today's data-driven world, companies are always looking for ways to gain a competitive edge. One way to do this is by gathering and analyzing 1st-person data, aka customer data …