Growth Marketing Team Blog

Growth Marketing Resources

Sharing the knowledge that helped us grow.

Latest blogs from Growth

by Ginny Grimsley, on Jul 8, 2022 11:39:41 AM

Growth Marketing Firm · The Growth Guide To Lead Magnets “Lead Magnet!” What a great term, right?! It doesn’t need much of an explanation as to what it does for …

Topics:Inbound MarketingSales EnablementHubSpot

by Ginny Grimsley, on Mar 30, 2022 4:54:39 PM

Let’s be honest, in marketing, the purpose of a newsletter is to nurture leads and drive sales for your business. But, the inbound philosophy pushes past that (+ toward it …

Topics:Inbound MarketingSales EnablementEngaging ContentInbound ContentB2BContent MarketingDataBrandingEmail Marketingemail automationCopywriting

by Ginny Grimsley, on Mar 23, 2022 7:45:00 AM

A copywriter’s job is to find the right word for the right customer at the right time and put it in the exact right place to drive sales. The job …

Topics:Inbound MarketingSales EnablementEngaging ContentInbound ContentWebsite DevelopmentB2BContent MarketingDataBrandingCopywriting

by Ginny Grimsley, on Mar 14, 2022 8:00:00 AM

Inbound marketing focuses on creating valuable content that customers can really use in order to build business relationships with them at every stage of their buyer journey. The first intention …

Topics:Inbound MarketingMarketing StrategyB2BContent Marketing

by Ginny Grimsley, on Mar 11, 2022 8:00:00 AM

Remember how in Mad Men there was at least one scene per episode in which Don Draper pitched a marketing campaign that he’d been working on for months to a …

Topics:Inbound MarketingMarketing StrategyB2BBusiness SolutionsContent MarketingDataTech StackGrowth Mindset

by Ginny Grimsley, on Feb 10, 2022 8:30:00 AM

When you connect HubSpot to your ecommerce website, you learn a lot about what your customers–and potential customers–actually need. In fact, every touch to your website is valuable data that …

Topics:Inbound MarketingHubSpotB2BSalesCustomer SuccessEcommerce