Apollo's New GPT AI for Cold Email Generation
by Growth Marketing Firm, on Jun 12, 2023 4:51:50 PM
Apollo.io, a sales engagement and intelligence platform, is a titan in the world of B2B sales and marketing.
With its tagline, "Reach every buyer on earth", it redefines the outreach capabilities of businesses and empowers them to locate, engage, and convert ideal buyers.
Equipped with access to an astounding 265 million contacts, it harnesses the power of AI to streamline workflows and improve productivity.
And it stands out even more by integrating its new GLLM AI tool, driving innovation in cold email strategies even further than even a month ago.
Apollo's GPT AI helps sales teams in executing this strategy by tailoring emails and sequences, ensuring each interaction is personalized and relevant to the target's unique circumstances.
Apollo's AI Capabilities and ABM Campaigns
Apollo.io is more than a typical sales platform; it represents an evolution in outreach strategy, incorporating robust features such as:
- email personalization
- LinkedIn automation
Specifics about GPT AI in Apollo.io
Apollo's AI writing assistance offers varying word generation limits based on the user's plan:
- Free Plan: Up to 10,000 words/month/user
- Basic Plan: Up to 250,000 words/month/user
- Professional Plan: Up to 800,000 words/month/user
- Custom Plan: Up to 1 million words/month/user
These numbers encapsulate all words generated by Apollo AI, including the email copy and personalized opener options. Understanding your plan's limit will enable you to leverage the AI tool optimally throughout the month.
Maximize Your Word Allocation
Remember, unused AI words do not roll over to the next month.
To ensure you get the most out of your subscription, aim to use up your word limit each month.
If you're an admin user, track your team's usage to ensure efficient utilization of the tool.
Embrace Monolingual Magic
For now, Apollo AI speaks only English.
While it may evolve to incorporate more languages in the future, you can take full advantage of its current linguistic power now.
The ability to craft compelling, personalized emails in English can significantly impact global outreach.
Amplifying Potential with AI
Apollo's AI capabilities are an incredible tool for sales teams, enabling them to create highly personalized cold emails for their ABM campaigns.
By understanding and utilizing the platform's features effectively, you can:
- amplify your sales outreach
- improve your performance
- convert more data into revenue
Here are some ways AI can assist in boosting your email open rates:
1. Subject Line Optimization
The subject line is the first impression you make on your recipients. It can determine whether your email gets opened or tossed into the trash bin.
AI tools can analyze large amounts of data from previous email campaigns to determine what type of subject lines perform best.
They can also provide suggestions for creating subject lines that are more likely to captivate your audience and get your emails opened.
Personalization goes a long way in getting someone to open your email.
By addressing the recipient's specific needs or interests, you significantly increase your chances of getting your email opened, and AI tools can help by automating them into your email.
3. Predictive Analytics
Leverage predictive analytics with Apollo's AI to determine the optimal time to send emails to each recipient based on when they're most likely to open and engage with them.
It can analyze various factors, including the recipient's time zone, past email activity, and more.
4. A/B Testing
AI built into Apollo can automate A/B testing, allowing you to try out different email elements - from subject lines to call-to-action (CTA) placements.
By testing these variables and analyzing the results, AI can help you identify what works best for your audience - which can increase your open rates over time.
- Browsing behavior
- Purchasing history, and more.
This helps ensure the right message gets to the right person, which increases the relevancy of your emails and, consequently, the open rates.
6. Content Optimization
AI tools can generate content suggestions based on what has worked well in the past with similar audiences.
These tools can recommend keywords, phrases, or topics that are likely to resonate with your audience, helping to draw them into your email.
Remember: Though AI can provide valuable insights and recommendations, it is ultimately the quality of your content and your understanding of your audience that will drive success in your email campaigns.
Solid Copywriting Tips for Subject Lines That Work (from a human) 😉
With that being said, here are some copywriting tips for creating compelling subject lines that can improve the open rates of your cold emails:
- Keep it Short: The subject line should be concise - ideally under 50 characters - so it can be fully viewed in most email inboxes. Make sure the main message is delivered upfront.
- Create Urgency or Curiosity: Using urgency or exclusivity can provoke curiosity and prompt your recipient to open your email. However, make sure the content of your email matches the subject line to maintain trust. Tricking readers might work in the short term, but it destroys your rep super quick.
- Personalize: Personalize the subject line with the recipient's name, company, or industry to increase open rates. It shows your recipient that your email has been specifically crafted for them, not a mass email sent to thousands. You can do this in Apollo, HubSpot, Gmail, or any email tool.
- Avoid Spam Triggers: Overuse of all-caps, exclamation points, or spammy words like "free," "buy now," or "urgent" can get your email filtered into the spam folder.
- Value Proposition: Clearly state the value proposition in your subject line. What does the recipient stand to gain by opening your email? Make it clear, and make it enticing.
- Ask a Question: Questions are a good way to engage the reader and make them want to open the email to discover the answer.
- A/B Test: Test different subject lines to see what works best for your audience. Over time, you'll learn what your audience responds to, and you can tailor your approach accordingly.
Remember that the best subject lines are the ones that accurately represent the content of the email.
Misleading subject lines may increase your open rates in the short term, but they can also lead to higher unsubscribe rates and lower trust in your brand.
How Growth Can Help
This tech landscape is evolving fast. We get it. And transitioning into new, advanced tools can seem daunting.
But you're not alone on this journey.
Growth specializes in guiding businesses through shifts by tapping into our own experience in Account-Based Marketing + technology adoption to help you make sure your business reaps the full benefits of platforms like Apollo.io.
Our insights can help you:
- streamline your sales workflows
- improve your cold email strategy
- boost your conversion rates
If you know it's time to revolutionize your sales operations, reach out to Will by scheduling a 15-minute spot on his calendar below and take the first step towards transforming your business. ⬇️