What is HubSpot Anyway?
by Growth Marketing Firm, on Jun 7, 2023
If you’re not deeply entrenched in the tech sphere, keeping your business up with evolving tech-pectations™ can seem like a 24/7 job.
Good news: that’s where HubSpot comes in.
HubSpot is an all-in-one business growth platform that combines the following tools designed to help businesses attract, engage, and delight customers in the digital age:
- content management system (website)
- customer relationship management (CRM)
But what exactly is HubSpot? Well, let’s get into it, shall we? And afterward, check out the FAQ for more details about HubSpot, like:
First Things First: Do I need all of these tools?
The beauty of HubSpot is that it's designed to be modular and scalable, so you can start with what you need and add more tools as your business grows.
In essence, the platform is comprised of different "Hubs" — the CMS, CRM, Sales Hub, Service Hub, Marketing Hub, and Operations Hub that are built from the ground up to work together.
Each one can function independently, but they are also designed to work together as an integrated, efficient approach to managing your business.
And if you're finding that your team is spending too much time on manual tasks, Operations Hub can help automate those and free up time.
While you don't have to use all of these tools, they are designed to give you a complete, 360-degree view of your business and customers.
The more tools you use, the more insight you have, which leads to better decision-making and, ultimately, business growth.
However, the choice of which and how many tools to use ultimately depends on your specific business needs, goals, and resources.
HubSpot CMS: Your Online Headquarters
At the heart of your digital business presence is your website.
Just as your physical storefront needs to be welcoming, user-friendly, and secure, so does your online one.
But, at the same time, websites are way more than just online billboards; they’re 24/7 sales machines that bring people to your business.
If you have HubSpot CMS, that is.
HubSpot's CMS (Content Management System) allows you to build and manage your website easily and efficiently.
And here's the real value — it's connected seamlessly with the CRM (Customer Relationship Management) and all the other tools, so it works to build a network of people who engage with your website.
You can even build personalized content to nurture relationships with leads and customers who visit your site.
Compared to other platforms, HubSpot CMS is a standout choice in terms of security, ease of use, and performance.
With the most robust security features on the planet, you can have peace of mind knowing your site is protected against hackers and data breaches.
The intuitive, user-friendly interface makes managing your site's content a breeze, even for the less tech-savvy.
Plus, its high-performance capabilities ensure your website runs smoothly to keep visitors engaged and reduce bounce rates.
HubSpot CRM: Know Your Customers
HubSpot's CRM (CRM stands for Customer Relationship Management) is like a master record for all your customers and prospects.
It gives you a holistic view by tracking every interaction, purchase, preference, and more.
With this information, you can tailor your offerings and communications to individual customers to enhance their experience and build loyalty and, ultimately, sales.
HubSpot CRM does all this heavy lifting for you, automatically updating customer profiles with new data from every interaction.
And it's connected seamlessly to your HubSpot CMS website which is an asset no other website platform (or other CRM for that matter) can boast.
Sales Hub: Empower Your Sales Team
HubSpot's Sales Hub is a comprehensive sales toolkit designed to boost productivity and close deals more efficiently.
It helps track and organize every detail of your sales process — from prospecting to closing deals.
It's like having a personal assistant for each member of your sales team, automating routine tasks so your team can focus on what they do best: selling.
Service Hub: Exceed Customer Expectations
Customer service goes beyond solving problems; it's about creating a seamless, positive experience at every touchpoint.
HubSpot's Service Hub enables you to track customer queries and issues, ensuring nothing falls through the cracks.
It's your very own digital customer service department, helping you respond faster, personalize your service, and turn customers into promoters.
With its ticketing system, knowledge base, and customer feedback tools, you can improve customer satisfaction and build a strong reputation for service.
Marketing Hub: Attract, Engage, Delight
Marketing is a critical component of business growth, and HubSpot's Marketing Hub makes it easy.
It helps you attract new prospects, engage them with tailored content, and delight them into becoming loyal customers.
It offers a range of tools, from SEO and content strategy tools to social media and email marketing automation, all designed to help you create effective, targeted campaigns.
With its analytics feature, you can track the success of your efforts and make data-driven decisions.
Operations Hub: Streamline Your Business Operations
Last but not least, HubSpot's Operations Hub helps you streamline your operations and create a frictionless business.
By automating mundane tasks, Service Hub frees up time for your team to focus on what truly matters: delivering value to your customers.
And if you’re still not sure what it is…
Growth requires more than just a great product or service.
It requires a holistic, customer-centric approach to sales, service, and marketing.
That's what HubSpot provides: an all-in-one platform that equips businesses with the tools they need to succeed.
It's a proven, easy-to-use system designed to drive growth, streamline operations, and deliver an exceptional customer experience.
So, in answer to the question, "What is HubSpot, anyway?": It's your business's best friend in the digital age.
How much does HubSpot cost?
HubSpot offers several pricing tiers depending on your business's specific needs.
It starts with free versions of their Marketing Hub, Sales Hub, Service Hub, and CRM tools.
From there, you can upgrade to Starter, Professional, or Enterprise packages depending on the number and complexity of the tools you need.
Prices range from $50 per month for the basic Starter packages up to several thousand dollars per month for the comprehensive Enterprise packages.
Does HubSpot have a high ROI?
As for the return on investment (ROI), HubSpot has been shown to provide significant value for many businesses.
If you want to know the marketing ROI of HubSpot for your specific business, try our ROI calculator.
But, according to aggregated data from 158,000+ HubSpot customers globally, businesses using HubSpot saw, on average, within a 12-month period of purchase:
- 113% more visitors
- 129% more leads
- 109% higher deal close rate
The actual ROI will, of course, depend on how effectively you use the platform.
HubSpot provides the tools, but it's how you implement and leverage those tools in your business that will ultimately determine your success.
By fully utilizing the integrated toolset to improve customer relationships, streamline processes, and make data-driven decisions, many businesses find that HubSpot is a valuable investment.
However, as always, it's important to thoroughly research and consider your own business's needs, resources, and context before making a decision.
Is HubSpot hard to learn?
HubSpot is designed to be intuitive and user-friendly, making it accessible even if you’re not tech-savvy.
Its interface is clean and easy to navigate, and each tool is well-integrated, which streamlines processes and reduces the learning curve.
Moreover, HubSpot offers a wealth of resources for learning to use the platform.
However, like any new tool, learning to use HubSpot effectively may take some time, particularly if you're using multiple Hubs.
You'll need to familiarize yourself with the various features and understand how to apply them to your specific business context.
If you find that you need additional support, HubSpot also offers professional services, including onboarding assistance and personalized training, to ensure you get the most out of the platform.
While there might be a learning curve depending on your familiarity with digital tools, HubSpot is designed to be as easy as possible to learn and provides ample resources and support to help you along the way.
What about HubSpot support?
If you need assistance setting-up HubSpot for your business, there are several avenues of support available to you:
- HubSpot Support: HubSpot's dedicated support team can guide you through the setup process and answer any questions you may have. You can reach out to them via email, phone, or live chat.
- HubSpot Academy: This is HubSpot's learning resource center. It offers free online courses that cover everything from basic setup and usage to advanced strategies and techniques.
- HubSpot Community: The HubSpot Community is a forum where users can ask questions, share tips, and learn from one another. It's a great resource for real-world advice from people who are actively using the platform.
- HubSpot Certified Partners: These are agencies and consultants (like Growth) that have been certified by HubSpot. They offer a range of services, including setup and management of HubSpot tools, strategy development, training, and more. This can be a good option if you prefer to have a hands-off approach or lack the time or resources to manage it yourself.
- HubSpot Onboarding: For new users, HubSpot offers an onboarding program. This program is designed to help you get up and running with HubSpot's software, offering guidance, best practices, and technical support.
At the end of the day, you’re not alone in your journey to set up and utilize HubSpot for your business.
The platform is known for its robust support system and wealth of educational resources.
Whether you're a do-it-yourself type or prefer to have an expert handle setup for you, there's an option to suit your needs.
How Can Growth Help?
Speaking of support, Growth is proud to be a HubSpot Diamond Solutions Partner, a testament to our expertise and success in helping businesses onboard, implement, and optimize HubSpot's powerful tools.
Whether you're new to HubSpot or seeking to maximize your current use, we can provide tailored solutions to meet you wherever you are on your HubSpot journey.
So, why not make the first step towards optimizing your business growth by booking a meeting with Will below?
Let's work together to unlock your full potential with HubSpot.