Is Your Business on Yelp?
by Ashley Lilly, on Apr 13, 2021 11:00:00 AM
Did you know Yelp averages more than 178 million unique visitors every month across its mobile, desktop, and app versions? As one of the top digital platforms alongside Google My Business for businesses looking to improve their online reputation, enhance their search visibility and attract new customers, it's no secret why 97% of consumers make a purchase at a business they found on Yelp within a week.
So if you haven’t claimed and optimized your Yelp Business pages, now is the time to do so. And fortunately for you, we created this comprehensive guide to help you set up your Yelp account, how to claim a business page and how to best optimize your account for greater visibility.
How to Claim Your Yelp Business Page
Yelp boasts an average of 30 million unique mobile users within the last year and more than 200 million reviews on the platform. With this in mind, it’s likely that your Yelp page could be the first touchpoint a prospective customer has with your business. Claim your listing to ensure your page is putting your business's best foot forward by following the 5 simple steps below:Step 1: Search for your business
- Go to Yelp for Business owners at biz.yelp.com and click ‘Manage my free listing’.
- Enter your street address and business name, then click ‘Get Started’.
- When your business appears, click the ‘Claim this Business’ button to claim your business on Yelp. If your business does not appear, you will need to add it yourself.
- Enter an existing email address and unique password. Use an email address you check regularly to stay on top of what’s happening with your page.
- To take full advantage of Yelp’s features, Yelp requires that you verify your business listing to claim, manage, and update any of the listing information by entering your verification code.
How to Optimize Your Yelp Business Listing
A potential customer in your area is checking out your business on Yelp right now. What do you want them to see? Here are some tips to help you get started.
- Fill Out All of Your Information: Complete your profile by entering your basic business information, along with services/products provided, owner descriptions, hours, and amenities. This will help your audience make an informed decision when comparing similar businesses.
- Add high-quality photos: Photos help attract potential customers while keeping them engaged with your business. Beyond the quality of the images themselves, you want to be sure you’re choosing the right type of photos to market your business.
- Respond to Reviews (The good, the bad, and the ugly): The main attraction for Yelp is the user reviews. Responding to reviews, yes - even the negative ones, shows that your business values its customers and their opinions.
- Optimize for Keywords: Put together a list of valuable service keywords and locations that you would want to rank for when people search and then make sure your content aligns with those keywords.
- Add a Yelp CTA: If you communicate with customers or prospects through email, add a call-to-action in your email signature that prompts them to visit your Yelp page
- Maintain a Regular Presence: It’s important to keep your profile up-to-date and to stay engaged with the changes the platform makes. This means responding to reviews, adding photos, revising your content, and offering check-ins, and more.
Yelp is one of the most cost-effective ways to manage your online reputation. Whether you’ve claimed your online business listing or not, there has never been a better time to be active on Yelp and partner with a Yelp agency partner. What used to be a tool for foodies has expanded beyond the restaurant industry and is now a traffic-generating machine for B2B and B2C businesses of all sorts.
To learn more about the benefits of working with a Yelp agency partner and to start making Yelp work for your business, contact our team to get started.
Check out other Growth solutions to help make sure you’re putting your best foot forward in showcasing your online presence