Tech Stack Highlight: Kixie for ABM

by Growth Marketing Firm, on Oct 21, 2022

As business and technology evolve, so too must the strategies that sales and marketing teams use to generate leads and close deals. 

Our go-to strategy that’s proven its worth again and again is Account-Based Marketing (ABM).

Quick refresher: ABM takes a targeted approach to marketing, focusing on decision-makers at key accounts with high potential rather than trying to reach as many people as possible. 

This means tailoring your message specifically to each individual account. 

And that’s where our partner Kixie comes in. 

A vector graphic of two people inside mobile devices reaching out and giving each other a high-five with the Kixie logo over their head. An infographic with Kixie's main VoIP service features is listed on the left from Growth Marketing Firm.

What Is Kixie?

Kixie is a cloud-based VoIP (Voice Over Internet Protocol) service that enables businesses to make and receive calls from their potential customers from a local number to increase sales and conversions. 

Kixie includes features such as: 

  • SMS
  • call forwarding
  • caller ID
  • voicemail
  • conference calling, and more.

The platform also offers an ABM solution that helps businesses target and engage with their most valuable accounts.

Kixie’s ABM solution includes tools for: 

  • managing contact lists
  • creating personalized outreach campaigns
  • tracking engagement metrics, and more. 

How Can Kixie Help With Account-Based Marketing?

When you focus your resources on targeting specific accounts that are more likely to convert—i.e. your ideal customers—it requires a different approach than traditional lead generation, which is why it can be difficult to know where to start. 

Kixie and Growth partnership quote from Chuck Pacheco.

Luckily, Kixie’s powerful sales intelligence and automation features make it easy to target the right accounts and contacts, so you can get the most out of your ABM efforts.

So why should you consider using Kixie for your next ABM campaign? Here are three top reasons:

  1. Kixie's PowerDialer™ makes it easy to connect with decision-makers at target accounts.   
  2. Kixie provides detailed call reporting so you can track which campaigns are working best.    
  3. With Kixie's Local Presence Calling feature, you can make sure your calls look like they're coming from a local number. 


Kixie: Big Boost for ABM

Kixie helps you target your ideal customer profile with ease, and makes it easy to track progress and engagement throughout the sales cycle. 

Best part? Kixie integrates seamlessly with HubSpot and other sales tools, making it a valuable asset for any sales team.

By integrating with HubSpot or your existing CRM (tip: if you don't have HubSpot, get HubSpot), Kixie provides valuable insights into your customer relationships, allowing you to achieve your marketing and sales goals more effectively. 

Did Someone Call for Automation?

Kixie’s call automation systems allow your sales team to focus on conversations that need a human touch. 

Take a look at these features and imagine what kind of time they could free up for your teams. 

Scheduled Auto-Calls

Schedule an automatic call for a future date based on calendar meetings, calls, and events in your CRM, Google, or Outlook Calendar.

Automated Lead + Target Account Caller

Automate calling based on website engagement, completed forms, or email opens.

Learn about Inbound Marketing Services from Growth Marketing Firm

Scheduled SMS

Send out SMS automatically based on calendar events, CRM tasks, and more.

Auto-SMS from Call Results

Send automated, customized follow-up text messages simply by logging a call in your Kixie dialer.

Custom Automation

To maximize the efficiency and productivity of your team, create custom automation for calls, texts, or both.

With Kixie, you can create a more customized and personalized experience for your customers, leading to increased loyalty, sales, and conversions.

Want to know more about how we kick up some ABM success for our clients with Kixie, HubSpot, and our whip-smart expert team at Growth? Just ask us. We’re right here.

Learn about Sales Enablement Services from Growth Marketing Firm

Topics:Tech StackABM