Why Your Business Needs HubSpot CRM
Ashley Lilly, Apr 22, 2021 5:11:39 PM
“Everything is a CRM these days. What makes yours different?”
Traditionally, CRM has been associated with sales software, but at HubSpot, your Customer Relationship Management is a single source of truth that empowers your team to build engaging relationships and provide a best-in-class experience to your customers.
While it marries marketing and sales or what we like to call, smarketing when you choose the right CRM for your business, you gain access to the many benefits from this software. By the end of this, you’ll be able to make a well-informed decision when determining whether the HubSpot CRM is right for your business.
Let’s dive in.
Why Go HubSpot CRM?
HubSpot CRM is one of the leading solutions in today’s market that is ideal for any growing business. By facilitating better customer relationships and putting your customer at the center of experience management, it makes communication seamless and efficient. With features including inbound marketing, sales automation, sales pipeline management, email tracking, lead management, contact management, and more, HubSpot CRM offers a visual dashboard to help you understand where your efforts should be focused on.
So what can the HubSpot CRM do for you and your company? We noted the top features:
Maintain a Centralized Database for Marketing, Sales, Service, & Operations
You want technology that makes your teams more efficient, not get in their way. And we’ve been singing the praises of HubSpot for quite some time now. As a business looking after multiple accounts, making your CRM the central hub of your customer data will give you a holistic picture of customers and will increase your customers’ lifetime value by providing more useful information. Being able to track every detail of your relationships in the same tool will not only increase productivity within your teams but has made a huge difference for Growth.
Scaling Your Sales Process & Pipeline
A repeatable sales process is key to testing and keeping sales in motion. And doing so gives you the ability to plan strategically and make informed decisions. If you’re a sales leader looking to get full visibility into your sales pipeline, a detailed report on sales activity and individual performance allows you to automate projections and adjust pipeline estimates as necessary.
On the other hand, if you’re a sales representative looking to keep track of your own goals and quotas, HubSpot CRM automatically tracks your calls, emails, meetings, and notes so you never miss an important deadline ever again.
Integrate With HubSpot’s Marketing System
Who says a CRM is just for sales? When your marketing and sales team are in alignment, that’s when they perform the best. By natively connecting with the HubSpot marketing tools, you are able to create and host engaging content that helps you grow and nurture your leads. This can be done through email marketing, CTAs, landing pages, blog content, forms, and live chatbots, making it easier to know which area your visitors are converting to.
Organize and Track Customer Communications
One of the primary reasons many businesses decide to adopt a CRM is to keep better track of customer and prospect touches. To alleviate the pain of potential customers slipping through the cracks HubSpot CRM automatically logs calls made and email directly from the platform and posts them in a timeline-like view on a contact's page. Besides that, Outlook and Gmail extensions enable you to track when every email opens and is clicked on so you can see who and how they are interacting. Definitely one of our favorite features thus far!
Customization and Real-Time Updates
Now, who wouldn’t appreciate having a CRM with unlimited customization? HubSpot CRM allows you to customize it for your business and integrate it with as many apps you may need. Not to mention you can manage contacts up to 1,000,000 and keep track of all contact or prospect information over any duration of time.
Ready to Implement HubSpot CRM?
Business growth is an excellent thing and with it comes the need to organize your information properly. That’s where HubSpot CRM comes into play. As the foundation of your business, HubSpot does a great job at helping your team save precious time by giving you access to a united platform. By taking care of even the smallest details like logging emails, managing your data, tracking your sales performance, book a meeting with our team to see it in action!