Marketing’s Job Isn’t Done After They Pass the Lead to Sales
Many organizations struggle with the handoff of leads from Marketing to Sales. Not only does this create stress for your internal team, but it can also impact the experience for your potential buyer. When there isn't a seamless transition, your sales team can make some common obstacles that can lead to spending more time searching and less time helping. Here are a few common examples:
- Missing or incomplete demographic data on a prospect
- A lack of clear direction in the sales cycle
- Unqualified leads making it too far down the funnel
- Misalignment between marketing strategy and sales strategy
These obstacles waste time and effort and prevent your sales reps from selling. We help sales teams deal proactively nurture and build sales opportunities from their lead pool to develop the most effective bottom of funnel content strategy for sales enablement.
Start Building Your Growth Plan to Expedite the Sales Process
Sales enablement is the process of empowering your sales reps to sell better with the tools, the content, and the data they need to close bigger deals, faster. If you’re not sure where to start with sales enablement, let our team show you. Are your sales reps ready?
