Top 4 SEO Benefits of Blogging
Ginny Grimsley, Jan 6, 2023 8:45:00 AM
We already know that SEO drives business.
But did you know that one of the best (and easiest) ways to improve your SEO is through blogging?
In addition to helping your prospects and customers understand what you do, know, make, or sell, blogging adds the following 4 SEO benefits and more.
- Improves search engine ranking
- Increases web traffic
- Boosts customer experience
- Extends your social media reach
Let’s go into how your blog does this all by its little ole self.
1/ Improves search engine ranking
By regularly creating and publishing high-quality, relevant content on your blog, you'll be helping your website rank higher in search engine results.
That’s because search engines like Google use complex algorithms to determine the quality and relevance of a website's content.
If you consistently provide value to your audience through your blog, you'll demonstrate to search engines that your site is a valuable resource worth ranking highly.
And when you rank well, you gather the right prospects—which leads to the right customers.
2/ Increased website traffic
Once you rank higher in search results, a well-optimized blog can also drive more traffic to your website.
And more traffic means more leads.
In fact, B2B marketers who blog gain 67% more leads for their sales teams than those who don’t.
And 86% of B2C marketers reported that their companies blog as part of their successful lead generation strategy.
Why? Because people searching for information related to your industry are more likely to find and visit your site if you have a blog with relevant content.
And once they're on your site, they may also be more likely to explore other pages and learn more about how great a fit your business is for what they need.
3/ Improved customer engagement
A blog is a great way to connect with your customers through thought leadership that builds relationships.
By providing valuable, informative, helpful content, you'll be able to engage with your audience and encourage them to comment, share, and interact with your brand.
This not only helps to establish trust and credibility, but it also provides you with valuable insights into the needs and interests of your customers.
When you can track the real data on how many people engage with specific blogs (get HubSpot if you don’t have that capability on your website), you can gather insights about your messaging, products, and service offerings to make more of your customers into promoters of your business.
4/ Greater social media reach
And when you do that, you expand your reach and attract new followers.
People on social media are always looking for interesting and informative content to share with their own followers.
And when they share your blog post, their followers will see it and may be inspired to visit your website and learn more about your business.
Pro Tip: Once you have a bank of blogs on your website, always go back and update them for added SEO benefits. (At Growth, we call that “content maintenance,” and we do it every Friday). While you’re there, look for snippets of content that you can tweet out, share on LinkedIn, or use to make infographics or even more blogs.
At the end of the day, blogging can be a powerful tool for improving your business's SEO and driving more traffic, engagement, and social media reach.
So if you're not already blogging for your business, now is the time to start.