Turn Your Website into the Ultimate Sales Tool
Ashley Lilly, May 19, 2020 2:35:00 PM
Last Updated on December 28, 2020
If you’re like most marketers, you know there are a multitude of tools out there built specifically to help with certain aspects of inbound marketing. But which ones are right for you? If you’re wondering if your website is the best sales tool? It should be. For many of your potential customers, their first initial interaction with your business will be through your website and many of those who don’t discover you online will look you up as part of their routine market research. On the other hand, for your current customers, your website will be their first expediency should they need to reach customer service, learn more about your services, or share your business amongst others. Given all these factors, turning your website into the ultimate sales tool will help reconstruct your thinking and use targeted channels to create forward momentum.
More Than A Business Card
There are many websites that never go beyond a homepage. And the key to turning your website into a sales tool is to anticipate your customers’ objections with the answers they need to get the ball rolling. If you don’t communicate that unique selling proposition in a clear, direct and persuasive way, the characteristics of what you’re offering, what makes you different from your competition, and the benefits customers can get from your services, the prospect won’t be able to see the value you’re offering. Think beyond a one-page design and provide your visitors with some room to explore because it is essential that you put the consumer first, not your brand.
Make Your Website an SEO Magnet
When people land on your webpage are they able to find what they’re looking for? Are they making the transition easily from visitor to conversion? Is the value you’re offering clear and centered? Unlike other sales tools, a website with good on-page SEO acts like a customer magnet, drawing in visitors who are searching for products and services like the ones you offer or simply enjoying their experience. A website that appeals to visitors correlates with high search engine rankings, so if your site meets these criteria, you’ll have a better chance of showing up in the results.
Building A Lead Generation Machine
The businesses that are thriving today, are those that have learned to create, build, and nurture relationships online. Having a website that is an effective sales tool allows your sales team to use the site to further educate prospects after a first call. Remember a clear value proposition across your whole website and the use of content and calls to actions is what helps engage the visitor from the moment they land on your page. It is then important to make sure that every page of the site pushes users towards either signing up for a service, requesting a quote, or joining your mailing list. Concentrating on driving quality traffic will help you make your lead generation as efficient as possible so that closing deals are performed at a higher rate.
How to take ACTION
Now that you’ve developed a story to engage the audience on your website it’s time to move to the next step in the process–giving that audience something to do on your site. Walking your customer through the Call to Action cycle will make your website a lead producing asset for your business. The idea here is you need to make sure to develop varied CTAs and to position them in places that make sense for where your users are in their journey. Using this action approach will brand familiarity, build trust, and encourage customers to choose you. So make sure you take the time to manage your information properly.
Build Your Website into a Story
In our fast-paced digital world, everyone wants instant results. But at Growth “There are no shortcuts to any place worth going.” Websites now play a fundamental role in the customer acquisition process and surprisingly a brand’s website engages more prospects on a daily basis. With a brand’s website being the first introduction a potential customer will have, here is a list of considerations in order to improve the conversion rate of your company’s website:
- Discover your most effective CTAs and weave them into your story so they make sense contextually.
- Provide useful information based on the needs of your users.
- Keep the website design of high quality and keep the design contemporary in style to build trust.
- Make it easy for customers to find the information they are looking for.
- Make sure your information is up-to-date.
- Be compelling. Your website must demonstrate why your brand is the right fit.
- Make it easy to convert into a lead or buyer.
- Offer a clear and compelling reason to purchase from your brand.
- Improve drop off points. Study your website analytics and user journey flows to find drop off points.
- Ensure your website adapts to desktop, tablet, and mobile devices and is user friendly
At Growth, we know the importance of responsive websites that immerse and amaze. Crafting a great website takes a dedicated team that understands the importance of your vision and can turn that idea not only into a source of engaging content online but an undefeated sales engine. With your website being the hub for all revenue-generating activity, It takes a lot of internal coordination, hard thinking, good writing, vital graphic design skills to make your website a powerful sales tool and that is what our team excels at. If you recognize that your website needs a new design to make that kind of impact, contact us. We would love to help put your website to work for you.